Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Google Merchant Center Now Shows Which Terms and Attributes Drive Product Visibility in AI Search
Google is giving ecommerce teams a much clearer view into a question that has been difficult to answer since shopping moved into generative search: why does one product appear in a...
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We Tested Serpstat in 2026: An SEO Platform Trying to Keep Up With a Very Different Search World
SEO tools used to have a fairly straightforward job. Give us keywords, rankings, competitors and backlinks, and we would figure out what to do with them. In 202...
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“Discovered, Not Indexed” May Really Mean “Googlebot Hasn’t Visited Yet”
“Discovered – currently not indexed” is one of the most frustrating labels in Google Search Console because it describes a result without showing the full sequence that produced it...
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A New AI Citation Has Only a One-in-Three Chance of Surviving the Next Week
A first AI citation can feel like a breakthrough. A small longitudinal dataset suggests marketers should treat it more like a provisional observation.AskedAbout tracked the same 12...
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Perplexity Crawled New Content Faster Than Google—but Retrieval Didn’t Produce More Citations
Getting an AI crawler to fetch a page is not the same as getting an AI system to cite it.A small server-log study from AskedAbout makes that distinction unusually visible. During a...
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Publishing More Content Means Nothing Until Google Actually Fetches It
Publishing velocity is easy to measure. Discovery is harder.A small first-party study from AskedAbout offers an unusually stark illustration of the gap. The site had published 30 n...
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Gutenberg Combines SEO, GEO and Digital PR Into One AI Visibility Service
The emerging market for generative engine optimization is beginning to look less like a standalone SEO specialty and more like a convergence of search, content, reputation and meas...
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Product Pages Earned Six Times More B2B AI Citations Than Reddit and YouTube
A B2B AI citation study is challenging one of the most repeated assumptions in generative engine optimization: that brands need to prioritize Reddit, YouTube and community discussi...
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Google Search Central Live Debuts in Colombia and Returns to Mexico
Google is expanding Search Central Live deeper into Latin America, with a first-ever stop in Colombia and a return to Mexico City scheduled for October.In an official Search Centra...
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29 AI Overview Citations Shared the Same Content Structure—but Correlation Isn’t a Google Ranking Factor
A new micro-study offers one of the more useful recent examples of how to think about generative engine optimization — largely because its limitations are almost as important as it...
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A Court May Soon Decide Whether Training ChatGPT on Publisher Content Is Fair Use
One of the most important unresolved questions in generative AI may soon receive its clearest judicial answer yet: can a company copy copyrighted journalism and books without permi...
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