Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
A Generic JavaScript Error Can Make Google Cluster Unrelated Domains—and Remove the Real Pages From Search
A temporary JavaScript failure can create a much stranger Google Search problem than a broken page. In a case discussed publicly this week, a site owner found Google selecting an a...
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Google Is Bringing AI-Generated Topic Overviews to Discover—Starting With Video
Google is testing a new way to turn a single Discover item into a broader AI-assisted exploration of a topic. The experiment, called “Dive deeper,” starts with video content and op...
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Anthropic Expands the Compliance API to Claude in Chrome Session Transcripts
Anthropic has expanded the reach of its Compliance API again, this time bringing Claude in Chrome session transcripts into the enterprise governance layer. The change, published in...
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Anthropic Expands the Compliance API to Claude in Chrome Session Transcripts
Anthropic has expanded the reach of its Compliance API again, this time bringing Claude in Chrome session transcripts into the enterprise governance layer. The change, published in...
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Bing Says “Indexed” While Sites Vanish From Search: Is There a Reporting Gap?
A strange Bing visibility pattern is worth putting on the SEO industry's radar: webmasters are reporting sites that Bing Webmaster Tools still describes as indexed even though the....
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Anthropic May Answer OpenAI’s GPT-6 Astra With a New Claude Model—The AI Model Cycle Is Accelerating Again
Anthropic is considering releasing another Claude model as competition among frontier AI labs accelerates again, according to Reuters. The important word is considering: as of Sept...
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Schema Is Becoming an Entity Layer for AI Search, Not Just a Rich-Result Tool
Schema markup is increasingly being treated as more than a mechanism for earning stars, FAQs or other enhanced search appearances. A new Search Engine Land case study argues for a....
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Google Says Search Profiles Are Expanding—and Confirms They Can Feed Knowledge Panels
Google Search Profiles are preparing to move beyond their initial U.S. launch, while Google is also clarifying how the new profile system interacts with one of Search's most import...
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John Mueller Spots an Unexpected llms.txt Problem: Crawlers May Discover the Files Through Third-Party Indexes
Google's John Mueller has pointed out an unexpected wrinkle in the growing debate around llms.txt: some of the crawler activity hitting these files may exist because third-party we...
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Google Web Guide Is Suddenly Appearing at the Top of the SERP—Is Something Changing?
Google's experimental Web Guide may be moving into a much more prominent position in the search results. On September 18, SEO consultant Glenn Gabe reported that Web Guide was appe...
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Google Ads Opens Commerce Audience Sharing Between Retailers and Brand Partners
Google Ads has published new documentation for Commerce Audience Sharing, a framework that lets retailers and marketplaces share selected first-party audience segments with adverti...
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