Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Google AI Mode Is Turning Query Fan-Out Into a Visible Interface Users Can Control
Google AI Mode may be turning one of generative search’s most important hidden mechanisms into something users can increasingly steer on screen.A new interface test spotted by Sach...
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Some Sites Just Recovered From Google’s September 4 Drop Almost Overnight—and Nobody Knows What Changed
Some large websites that lost substantial Google Search visibility around September 4 appear to have recovered almost as abruptly nine days later. For several of the affected sites...
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Google’s Automated Assistant Is Collecting Business Details—Now Owners Can Finally See and Delete Them
Google Business Profile owners can now inspect a category of information that previously sat largely behind the scenes: details Google collected directly from a business through au...
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Google Is Paying Publishers for “Significant” AI Contributions—but Won’t Reveal Which Content Earned the Money
Google has started paying selected publishers when it decides their content has made a “significant” contribution to an AI-generated answer. The experiment establishes something pu...
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A Domain Migration Looked Bad in Traditional SEO Tools—and Almost Catastrophic When Trending Google News Queries Were Measured
A UK publisher’s domain migration looked severe in conventional SEO tools. When the same move was measured against the fast-changing queries that drive Google News and Top Stories....
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Your Page Can Be Cited by AI Without Actually Shaping the Answer—GEO Needs an “Absorption” Metric
A page can appear in an AI answer’s source list without contributing much to what the answer actually says. That distinction sounds obvious, but most GEO measurement still treats t...
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Google’s New EU Search Layout Gives Comparison Sites More Visibility—While Direct Hotel and Restaurant Listings Lose Features
Google is redesigning some of its most commercially important search results in Europe, giving specialist comparison services more prominent placement while stripping features from...
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Deep-Search Agents Often Verify Poisoned Evidence—and Still Fail to Recover From It
Deep-search AI agents can recognize that evidence deserves additional checking and still fail to escape a poisoned information environment. A new benchmark finds that verification....
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A New GEO Defense Cut Manipulation Success From 50% to 6% Without Fine-Tuning the Search Model
A new defense for generative search has reduced the success of malicious GEO manipulation from an average of 50.32% to 6.20% without fine-tuning the language mo...
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Standard AI Guardrails Barely Stop GEO Poisoning Because Manipulated Content Still Looks Informational
Standard AI safety guardrails can be surprisingly weak against a form of search manipulation that does not look unsafe at all. A new benchmark finds that GEO-optimized misinformati...
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Your GEO Visibility Score May Describe the Prompts Your Tool Chose—not the AI Search Market Your Customers Actually Use
A GEO visibility score can look like a measurement of the AI search market while actually describing something much narrower: the collection of prompts, weights and scoring rules c...
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