Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
The Famous “15% Wikipedia Traffic Loss” Was Revised Down to 5%—Because the Researchers Changed the Measurement
One of the most striking early estimates of AI Overviews’ effect on publisher traffic has been substantially revised. A University of Washington working paper that initially report...
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Amazon Fails to Restore Its Block on Perplexity’s Shopping Agent—Strengthening the “AI Is a User Tool” Precedent
Amazon has failed to persuade the U.S. Court of Appeals for the Ninth Circuit to reconsider a closely watched ruling over Perplexity’s AI shopping agent, leaving intact an opinion....
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AI Overviews Cover 57% of Manufacturing Search Volume—Yet AI Sends Just 0.48% of Website Traffic
Generative search is rapidly occupying more of the manufacturing search experience, but it is still sending remarkably little identifiable traffic to industrial websites. A new Sem...
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Cloudflare Can Now Rewrite Your Robots.txt From a Dashboard—So One AI Bot Setting Could Change Who Can Crawl Your Site
Cloudflare is turning one of the web’s oldest crawler-control files into a dashboard-driven policy layer. With Bot Preference Sync, a site owner’s choices about AI Search, Agent an...
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OpenAI’s Next ChatGPT Ad May Keep the Click Inside ChatGPT—and Turn It Into a Brand Conversation
OpenAI is testing a ChatGPT ad format that changes what an advertising click is supposed to do. Instead of immediately opening an advertiser’s website, the click can launch a brand...
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Two New ChatGPT Citations Disappeared After One Week—While the Same Perplexity Citation Survived 15 Straight Tests
Two pages that earned their first ChatGPT citations disappeared from the same measurement panel just one week later, while a separate Perplexity citation survived its fifteenth con...
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AI Assistants May Care More About How Many Reviews a Local Business Has Than Its Star Rating
Local businesses trying to appear in AI-generated recommendations may have been watching the wrong review metric. A large Uberall analysis suggests that the number of reviews a loc...
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Google Indexed Every Tested Page It Crawled—and None It Didn’t. The Real Bottleneck May Be Getting Googlebot to Visit
A small but unusually instrumented indexing experiment has produced a striking pattern: every tested page that Googlebot fetched entered Google’s index, while every page Googlebot....
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AI-Assisted Academic Writing Is Associated With 7% More Citations—But the Detector Cannot Prove Who Actually Used an LLM
Academic papers whose abstracts contain writing patterns associated with large language models receive about 7% more citations than otherwise comparable papers, according to a new....
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A New GEO Platform Automates Daily AI Articles and Backlink Swaps—but Could the Network Become Its Biggest SEO Risk?
A newly launched GEO platform is packaging several of the most aggressive ideas in AI-era search marketing into one automated workflow: keyword research, long-form AI articles, dai...
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An Open-Source SEO Agent Finally Separates AI Training Bots From the Crawlers That Control Search Citability
One of the most consequential mistakes in generative engine optimization is also one of the easiest to make: treating every crawler operated by an AI company as though it serves th...
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