Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Google’s New EU Ecosystem Carousel Gives Weather, Finance, Sports and Translation Providers a Route Into Previously Closed Search Widgets
Google is giving external weather, sports, finance and translation providers a new route into some of the Search experiences that have historically answered a user’s question direc...
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Google Is Testing Sponsored Links That Look Like Native Citations Inside AI Mode Answers
Google is testing a new kind of advertising inside AI Mode that narrows the visual distance between a paid placement and the links users already encounter in generative answers. In...
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Google Rankings Are Moving Again After the September 13 Reversal—But the Volatility Sensors Are Only Starting to Catch Up
Google Search rankings appear to be moving again only days after several sites saw a sharp September 13 recovery from losses that had begun around September 3–4. This time, the ear...
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Your GEO Dashboard Needs a Crawl-to-Refer Ratio—Because AI Bots Can Consume Thousands of Pages Without Sending Users Back
AI search reporting has a measurement problem that a single “visibility score” cannot solve. A brand can be mentioned frequently without being cited, cited without receiving a clic...
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Question Headlines Didn’t Win More AI Citations—A Pre-Registered Test Found the Difference Too Small to Matter
Question-style headlines are often recommended for generative engine optimization because they appear to match the way people prompt AI assistants. A small pre-registered experimen...
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Claude Is Moving Financial Answers Behind Licensed Data Connectors—Making Visibility a Platform Partnership Problem, Not Just an SEO Problem
Anthropic is pushing Claude deeper into the infrastructure that financial advisers already use, connecting its AI assistant to investment analytics, portfolio systems and wealth-ma...
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OpenAI Is Building Vertical Search Indexes for ChatGPT—And Financial Citations Will Come From Licensed Data, Not Just the Open Web
OpenAI is moving part of ChatGPT’s retrieval stack away from the open web and into a controlled, licensed data environment built for financial professionals. The company’s new Chat...
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AI Search May Drive Only 1–2% of Local Calls—but Most of Its Influence Can Disappear Behind Branded Searches, Untracked Calls and Prompt Drift
AI search may still look small in local lead reports, but the visible numbers can understate how often it influences a customer before the phone rings. Provider observations report...
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In Two GEO Experiments, Third-Party Pages Drove 86% of Brand Mentions—and the Most-Cited Source Wasn’t the One Sending Traffic
Two commercial GEO experiments suggest that brands trying to become visible in AI answers may need to think beyond the content they publish on their own domains. Across two tests t...
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Google AI Overviews Are Becoming Interactive Destinations—Now They Can Quiz Users Without Sending Them to a Website
Google Search is increasingly behaving less like a page of links and more like an application that can complete a task before the user ever visits a website. Interactive quizzes in...
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Changing Your Recipe Schema Image May Not Change Google’s Thumbnail While the Old Photo Remains on the Page
Changing the image in Recipe JSON-LD does not necessarily tell Google to replace the thumbnail it shows beside a normal search result. If the previous photo is still present and pr...
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