Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Naver Keeps Turning Search Into Vertical Experiences—Three More Search Features Went Live Today
Naver rolled out three Search updates on September 17, 2026 that illustrate how the Korean search engine continues to build specialized experiences around individual types of infor...
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Naver Search Is Testing Dynamic Shopping Result Length—The Number of Products Shown Can Now Change With User Response
Naver has started a notable Shopping Search experiment that changes something more fundamental than the ranking of individual products. From September 17 through September 24, 2026...
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Bing Search Is Adding “Top Picks,” “Price Drop” and Popularity Signals Directly to Product Results
Microsoft is testing a new layer of merchandising signals directly inside Bing Search product carousels, with labels such as Top Picks, Price Drop, Sale and product view counts app...
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Google Is Turning Local Business Profiles Into AI Overviews—and “Show More” Opens an AI Mode Conversation
Google appears to be testing a significant change to one of the most familiar surfaces in local search: the Local Knowledge Panel. A Google Business Profile has been spotted displa...
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Google Is Turning Merchant Center Into an AI Visibility Dashboard—and Connecting Visibility Directly to Agentic Checkout
Google Merchant Center is becoming more than the place where retailers submit product feeds and diagnose listing problems. As of September 16, Google's AI Performance Insights are....
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Google Admits AI Search Position Is Not an Absolute Metric—and Search Console Will Keep Changing How It Measures It
Google is warning SEOs not to treat “position” in AI search as a fixed physical measurement. John Mueller says the way Search Console records impressions and positions for Google S...
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Bing Is Testing Google-Like Shopping Filters Directly Inside Its Main Search Results
Microsoft Bing is testing a more shopping-oriented version of its standard search results page, placing detailed product filters directly in the left-hand sidebar when users run co...
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Yandex AI Search Now Chooses Its Own Reasoning Depth—and Decides When a Query Needs Web Search, Tools and Agents
Yandex has added an increasingly important capability to Alice AI: the assistant now decides for itself how much computational effort a request deserves. Instead of requiring users...
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Yandex Just Open-Sourced the Model Behind Its AI Search Answers—Giving SEOs a Rare Look Inside a Production AI Search Stack
One of the most opaque parts of generative search has just become unusually inspectable. Yandex has open-sourced Alice AI Search Pretrain, the base language model behind the system...
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ChatGPT Ads Are Becoming Conversations: Sponsored Agents Could Turn AI Search Advertising Into an Interactive Layer
OpenAI is turning the advertisement inside ChatGPT into something users can talk to. The company said on September 16 that it has begun testing “Sponsored Agents,” conversational e...
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Google AI Search Is Moving From Recommending Products to Acting on Them—SEO Visibility Is Becoming Agent Visibility
Google's search-to-shopping pipeline is moving beyond product recommendations and into execution. A new set of agentic commerce updates announced on September 16 gives merchants mo...
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