Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Perplexity’s Referral Share Nearly Halved—Should AI Visibility Scores Stop Treating Every Engine Equally?
AI visibility dashboards often compress several very different platforms into one reassuring percentage. A brand might be strong in Perplexity, weak in Gemini and average in ChatGP...
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Le Monde Says ChatGPT Referrals Convert 260 Times Better Than Discover
A referral that sends fewer visitors can still be more valuable if those visitors arrive ready to pay. Le Monde has supplied an unusually dramatic example: according to CEO Louis D...
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Uberall’s 120K-Mention Study Says Complete Location Data Is an AI Visibility Gatekeeper
Local SEO has always depended on mundane data: the right address, accurate opening hours, categories, photos, reviews and enough information to distinguish one location from anothe...
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Product Feeds May Now Decide Most ChatGPT Shopping Visibility
For years, ecommerce SEO has treated the product page as the center of organic visibility. ChatGPT Shopping may be pushing another asset much closer to the center: the product feed...
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252,000 GEO Tests Found Four Citation Gatekeepers—and Formatting Wasn’t One of Them
Generative Engine Optimization has accumulated a long list of tactical advice: add headings, restructure paragraphs, bold important facts, write in a more quotable style and hope a...
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Google AI Mode Can Now Use Private Account Data to Deliver Personalized Search Recommendations
Google Search has spent decades personalizing results with signals such as location, language and search context. Its newest football features push personalization into a more cons...
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131 SEOs Still Rank Backlinks Second—While Scaled AI Content Lands Among the Negative Signals
Backlinks have supposedly been dying for most of modern SEO, yet practitioners still refuse to bury them. A new survey of 131 SEO professionals puts backlinks second among the fact...
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Meta Muse Can Book, Buy and Negotiate—the Next Search Result May Be an Action
Search has traditionally ended at a result. Even when Google, ChatGPT or another AI system summarizes the answer, the user usually remains responsible for the next step: open the w...
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AI Visibility Is Becoming a Company-Wide Problem, Not an SEO Deliverable
SEO teams are used to being held accountable for visibility. If a page cannot be crawled, a template produces duplicate content or an important category loses rankings, there is us...
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Your Brand’s Real Homepage Can Change Without You Touching the Website
A company can leave its homepage untouched for months and still wake up to a materially different first impression on Google. The official website may remain in the number-one orga...
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The Fastest Way to Make a Google Spam Recovery Worse Is to Fix It Too Fast
A severe Google ranking loss creates exactly the conditions in which bad recovery decisions become tempting. Revenue drops, executives want an explanation, SEO teams feel pressure....
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