Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
The Fastest Way to Make a Google Spam Recovery Worse Is to Fix It Too Fast
A severe Google ranking loss creates exactly the conditions in which bad recovery decisions become tempting. Revenue drops, executives want an explanation, SEO teams feel pressure....
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AI Search May Value Accessible Trade Media More Than Prestigious Tier-1 Coverage
For decades, public-relations teams have treated media prestige as a hierarchy. A national newspaper or global financial title sits at the top, while a specialist trade publication...
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Semrush Tested Nine AI Search Engines—and Found Product Data Errors Across Several of Them
AI search engines are increasingly being used for tasks that look less like casual question answering and more like purchasing research: compare products, filter options by budget,...
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Semrush Shows How to Build an SEO Agent With GSC, MCP and Human Approval
SEO automation is moving beyond isolated prompts and into repeatable workflows, but Semrush’s latest guidance makes an important distinction: an agent does not have to be autonomou...
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AI Overviews Cover 57% of Manufacturing Search—but AI Referrals Are Still Just 0.48%
Manufacturing search is already saturated with AI-generated answers, but that does not mean factories, industrial suppliers and B2B brands are suddenly receiving meaningful volumes...
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Product Pages Overtook Listicles in Google AI Overviews—but ChatGPT Moved the Other Way
For years, the safest answer to a commercial content question was often another listicle. “Best tools,” “top products” and ranked recommendation pages dominated traditional search....
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Google’s New European SERP Gives Comparison Sites More Space—and Local Businesses Less
Google Search is becoming a materially different product in Europe, and the latest redesign could shift visibility away from hotels, airlines, restaurants and other direct supplier...
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Four AI Engines Agreed on the Same Citation Only 1.7% of the Time
AI search visibility is often discussed as if ChatGPT, Claude, Gemini and Perplexity were four interfaces into roughly the same answer ecosystem. A new practitioner study suggests....
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Fashion Brands Now Have an AI Visibility Score Alongside Traditional Media Value
Fashion has spent years trying to turn attention into a number. Social engagement became measurable, influencer exposure became comparable and Launchmetrics’ Media Impact Value gav...
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Expand the Page or Create a New One? Google Says There May Be No Single Right SEO Answer
One of the most common content-architecture questions in SEO sounds as if it should have a precise technical answer: when a topic develops a distinct sub-intent, should you expand....
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Fixing a Rejected Google Ads Location Asset May Now Start Inside Your Business Profile
A rejected Google Ads location asset can look like an advertising problem, but Google’s latest troubleshooting guidance makes an important distinction: for some editorial rejection...
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