Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
A Court May Soon Decide Whether Training ChatGPT on Publisher Content Is Fair Use
One of the most important unresolved questions in generative AI may soon receive its clearest judicial answer yet: can a company copy copyrighted journalism and books without permi...
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ChatGPT Ads Could Combine Google’s Search Intent With Meta’s Personal Context
OpenAI is beginning to describe ChatGPT advertising with a comparison that should get the attention of both search marketers and social advertisers.OpenAI CFO Sarah Friar has frame...
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Microsoft Ads Is Removing Another Manual Safeguard From Automated Bidding
Microsoft Advertising is removing another manual guardrail from automated bidding, but the change is narrower than a full shutdown of CPC controls.Starting October 1, 2026, adverti...
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Google Ads Connects Local Search Intent Directly to In-Store Revenue
Google Ads is closing one of the most important gaps in local advertising: the distance between a person searching for a nearby business and the revenue that person eventually gene...
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Google Search No Longer Has One SERP — Eligibility Now Depends on Region and Business Type
For years, international SEO strategy could treat Google Search as broadly the same product expressed through different languages, locations and ranking signals. Google’s newest te...
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Google Ads Can Now Build and Explain Performance Dashboards From a Prompt
Google Ads is starting to turn campaign reporting into a conversation.Gemini-powered AI dashboards are now appearing in some advertiser accounts, allowing marketers to describe the...
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Google Shopping Ads Are Turning Recent Sales Into a Visible Trust Signal
Google is testing or surfacing a Shopping ad treatment that turns recent purchase volume into something shoppers can see before they click.A product ad has been spotted displaying....
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Google Gives Businesses Four Days to Review User-Suggested Profile Changes
Google is giving some business owners a much clearer deadline for responding when users suggest changes to their Business Profiles.A new email notification asks, “Does this look ri...
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Google Business Profile Insights May Be Missing Eight Days of Data
Some Google Business Profile owners may be looking at an empty September dashboard even though their businesses have continued operating normally.Google Business Profile Insights a...
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Search Console’s Links Report May Be Showing Month-Old Data
Google Search Console’s Links report may be showing SEOs a view of the web that is roughly one month out of date.The report appears not to have received fresh link data since aroun...
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Google AI Mode Is Turning Search Into a Paginated Conversation
Google is testing a version of AI Mode that makes a search session look less like a results page and more like a conversation with pages.A new experiment adds pagination to success...
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