Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Google Search Is Testing a Way to Follow Users Outside the Browser
Google is testing a version of Search that no longer waits for users to return to the browser.In Chrome Canary for Windows, an experimental feature known as the “Everywhere Omnibox...
Read more →
Google Is Stripping Real-Time Prices From European Search Results to Comply With the DMA
Google Search is becoming deliberately less feature-rich in Europe as the company tries to satisfy the European Union’s Digital Markets Act.Google has begun rolling out a substanti...
Read more →
AI Overviews Appear on 14% or 52% of Searches—Both Numbers Can Be Correct
How often does Google show an AI Overview? Depending on the study you read, a defensible answer can be roughly 14% of searches—or more than half.That spread looks like a contradict...
Read more →
Google’s Gary Illyes Puts AI Search Measurement and New SEO KPIs on the Agenda
SEO’s next major problem may not be how to optimize for AI search. It may be how to measure whether any of that optimization is working.That question is explicitly on the agenda to...
Read more →
Four AI Engines Agree on the Best Local Business Just 4% of the Time
Local search used to offer businesses a relatively understandable objective: become one of the strongest results for an important query in a specific market. Generative AI is makin...
Read more →
The EU No Longer Treats ChatGPT as Just a Chatbot — It Is Officially a Search Engine
ChatGPT is no longer merely competing with search engines for users’ questions. In the European Union, it is now officially regulated as one.On August 31, the European Commission d...
Read more →
Publishers Say AI Answers Aren’t Just Using Their Content — They’re Replacing the Visit
The newest publisher lawsuit against OpenAI and Microsoft is about copyright, but its most consequential argument may be about something broader: what happens when an AI answer bec...
Read more →
AI Visibility Has Become Important Enough to Get Its Own Major Marketing Conference
AI visibility has spent the past two years moving through the familiar stages of a new marketing discipline: first a curiosity, then a collection of experiments, then a wave of too...
Read more →
GA4 Reporting Problems Continue After September 1 — Don’t Mistake Missing Data for a Traffic Collapse
If your GA4 reports suddenly showed zero traffic—or a dramatic collapse—starting on September 1, 2026, the first conclusion should not be that your website lost its audience overni...
Read more →
Publishers Can Leave Google AI Search Without Leaving Google Search — but Is the Opt-Out Really Fair?
Google has finally given publishers something they have demanded since AI-generated answers began moving to the top of search results: a way to leave Google’s generative AI search....
Read more →
Google Turns AdSense Support Into an AI Conversation—With an Accuracy Disclaimer
Google has turned a major part of AdSense support into a conversation with AI—and attached an unusually direct warning to the experience.On September 3, Google announced that its A...
Read more →