Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Stay ahead of SEO & AI Search.
Follow the topics that matter to you. Get relevant new articles by email every 8 hours.
Create Free Alerts Free to join · Choose your topics · Unsubscribe anytime
Google Calls Fake Authors and Artificial Credentials Deceptive
Google has sharpened its guidance around authorship and trust signals, explicitly warning against invented author identities, false credentials and AI-generated portraits when they...
Read more →
Google Search Console Adds Multi-Country Filters to Performance Reports
Google Search Console has introduced multi-country filtering in the Performance report, giving site owners and SEO teams a native way to analyze several markets together. Announced...
Read more →
Google Search Console Adds Multi-Country Filters to Performance Reports
Google Search Console is making international performance analysis easier with a new multi-country filtering capability in its Performance report. Announced on October 6, 2026, the...
Read more →
Search Console Flags AI Control Overrides: Child Properties Need Their Own Audit
Google’s Search Console documentation now explicitly describes a notification for owners of a top-level domain property when a child property overrides its parent’s Search generati...
Read more →
Google Clarifies Business Profile Promotions: Listings and Posts Need Separate Rules
Google’s current Business Profile policies draw a clear distinction between a business listing and the posts a merchant publishes. Time-limited campaigns belong in a different edit...
Read more →
AI Crawlers Find Sitemaps and RSS: What Server Logs Can Actually Prove
AI crawler discovery may already be using familiar infrastructure: sitemap files and RSS feeds. John Mueller described seeing AI crawlers request both in his own server logs during...
Read more →
Perplexity Agents Gain Image Search: Visual Sources Become Structured Retrieval Results
Perplexity’s Agent API now offers a dedicated image_search tool for retrieving existing web images. For publishers and brands, the useful distinction is that an image can be return...
Read more →
Google Expands VideoObject Markup: Creators and Engagement Get Clearer Documentation
Google has expanded its documented support for video creator information and clarified how publishers can describe audience interactions in VideoObject structured data. The change....
Read more →
AI Local Search Grows—But Users Still Verify
AI can put a local business on a consumer’s shortlist without completing the decision. New survey findings from SOCi suggest that many people use an assistant to discover a busines...
Read more →
AI Overviews Reshape Brand Search: What Ahrefs’ 83% Finding Means
AI Overviews appeared in 82.91% of the branded US desktop search results measured by Ahrefs on September 29, 2026. The study published October 2 analysed 232.8 million Google SERP....
Read more →
Google Calls AI Content Review Critical—Including SEO Metadata
Google Search Central now explicitly describes manual fact-checking and review of AI-generated content before publication as critical. Its generative AI content guidance, marked la...
Read more →