Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
One GEO Strategy Cannot Win Every AI Engine
The idea of a single “AI search ranking” is becoming harder to defend. In a new Rankability analysis, no pair of AI platforms shared more than 24.1% of the pages they cited. Even t...
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Most Top AI Citations Don’t Rank on Google’s First Page
Ranking on Google’s first page is still one of the strongest advantages a webpage can have. But a new AI-search study shows that the pages occupying the most prominent citation pos...
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ChatGPT Ads Are Becoming Just Another Channel in the Marketing Stack
ChatGPT advertising is starting to look less like an experimental media buy and more like another line item inside the software marketers already use to run Google, Meta and progra...
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An Agency Turned “Citability” Into a Standalone Service and KPI
A New Zealand digital agency has turned one of AI search’s most slippery concepts into something it can put on a proposal, monitor every month and sell as a recurring service: cita...
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Strong Google Rankings Don’t Guarantee AI Citations
PagePilot.ai had a problem that would have sounded contradictory a few years ago: its SEO was working, but AI search barely seemed to notice. The Shopify landing-page platform ent...
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Unlisted YouTube Videos Are Practically Invisible to AI Search
A 107-day AI-search experiment produced one of the starkest visibility splits yet measured for YouTube: 118 videos that remained live and playable by direct link but were set to un...
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Your Content May Be Citable — but Can AI Crawlers Actually Reach and Understand It?
A page can contain the clearest answer on the web and still have a basic problem in AI search: the system trying to use it may struggle to reach, render or interpret what the publi...
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John Lewis Is Producing a YouTube Show Specifically to Influence AI Search
John Lewis is making an unusually explicit bet on generative search: the British department-store chain is launching a YouTube talk show and building an in-house social media studi...
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USA TODAY Is Restructuring Because Search No Longer Sends Traffic Like It Used To
USA TODAY is reorganizing its audience operation and eliminating positions after telling employees that one of digital publishing’s oldest growth formulas is no longer working as r...
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Google Shipped an AI Mode Model That Temporarily Stopped Linking to Publishers
Google’s rollout of Gemini 3.8 Flash into AI Mode briefly created exactly the kind of failure publishers fear from generative search: the AI could answer questions while providing....
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Indexed Doesn’t Mean Visible: Publishers See Articles Vanish From Google News
For news publishers, seeing a fresh article indexed in Google Search usually removes one major diagnostic concern: Google has found the URL, crawled it and made it available in the...
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