Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Ahrefs Makes Bulk Link Analysis Deeper Across 1,000 URLs
Bulk SEO analysis becomes substantially more useful when it moves beyond a handful of headline metrics. Ahrefs is making that shift with Batch Analysis 2.0, which became the defaul...
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Ahrefs Moves Broken Outgoing Link Audits Into a Single Status-Code Filter
Ahrefs has simplified one of the most routine link-auditing tasks in Site Explorer. Instead of sending users to a separate Broken Links report to find dead outbound destinations, t...
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Ahrefs Removes Keywords You’re Already Tracking From New Opportunity Research
Keyword research has a recurring efficiency problem: the larger an SEO program becomes, the more time analysts spend rediscovering opportunities they have already found. Ahrefs is....
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Ahrefs Turns AI Visibility Tracking Into a Reusable Team Workflow
AI visibility tracking is starting to look less like a one-off research exercise and more like an operating workflow. Ahrefs has pushed Brand Radar further in that direction by add...
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Grok’s Android Push Shows the AI Assistant Battle Is Moving From the Web to the Home Screen
Grok’s expanding Android presence is another sign that the AI assistant race is becoming a distribution battle as much as a model-performance contest. The most capable chatbot in a...
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GPT-6 Astra’s Ad Is Already Sparking a Debate About What Creative Work Should Become
OpenAI’s launch campaign for GPT-6 Astra is doing more than advertising a new model. It is inadvertently staging a debate about what creative work is supposed to look like when an....
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AI Visibility Is More Than a Mention: Lanesra Measures Where, How and Why Brands Appear
AI-search analytics is rapidly moving beyond the simplest question of whether a brand was mentioned. Lanesra, a new platform positioning itself as an analytics layer for AI search,...
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Ranking in One AI Engine Tells You Almost Nothing About the Other Four
Marketers increasingly talk about “AI visibility” as though ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode were five windows onto roughly the same ranking syst...
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LocusPilot Lets Directory Owners Preserve Old Backlinked URLs Without Polluting Google’s Index
LocusPilot has added a small but strategically useful SEO control to its directory builder: publishers can now create custom pages at specific URLs, including legacy addresses that...
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Google Rankings Are Moving — but the SEO Sensors Can’t Agree Why
Google rankings are moving, but the usual alarm system is not speaking with one voice. A fresh cross-check of popular SEO volatility trackers shows a split picture: an aggregate...
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The Biggest Bank Does Not Automatically Become AI’s Favorite Bank
The largest bank in the market is not necessarily the bank an AI assistant will recommend. As consumers increasingly ask conversational systems which savings account, credit card o...
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