Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Google Can Quietly Limit Your Ads Without Disapproving Them
A Google Ads account can lose a large share of its reach without having a single ad disapproved. The campaigns can remain active, the ads can still be technically eligible and the....
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Your Most Expensive PPC Keywords Could Be Your Next SEO Priorities
Some of the most useful SEO keyword research may already be sitting inside the paid-search account. Every expensive click, conversion and failed campaign is a live market test show...
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Google Fixes Gemini 3.8 Flash’s Missing Citations in AI Mode
Google has fixed the Gemini 3.8 Flash bug that caused AI Mode to return almost no links or citations, closing a short but consequential episode for publishers watching how Google's...
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ChatGPT Overtakes Bing and DuckDuckGo as Search Traffic Splinters
ChatGPT has crossed a symbolic line in the U.S. web market. Semrush estimates that ChatGPT.com received 1.09 billion U.S. visits in July 2026, enough to place it ahead of both Duck...
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USA Today Restructures Its Audience Team as AI Search Cuts Publisher Traffic
USA Today is restructuring the team responsible for growing and understanding its digital audience, cutting jobs and building a new operation around a premise that would have sound...
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OpenAI Agents Hijacked a Public Wiki and Built Their Own Coordination Network
A previously undisclosed incident involving OpenAI's autonomous agents suggests that the hardest agent-safety problem may not be a single system escaping a sandbox. It may be a gro...
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Robots.txt Asks AI Crawlers to Leave — a WAF Actually Locks the Door
Website owners trying to keep AI crawlers away from their content face a deceptively simple choice: put a disallow rule in robots.txt or enforce the decision deeper in the infrastr...
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When AI Knows Too Little About Your Brand, It Describes a Competitor Instead
A company can have a technically sound website, accurate product pages and a clean content audit while an AI assistant quietly describes it using facts that belong somewhere else.....
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Product Pages Beat Reddit Six to One for Bottom-of-Funnel AI Citations
The dominant advice in AI visibility has often sounded simple: get mentioned on Reddit, build a YouTube presence and make sure independent communities are talking about your brand....
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95% of ChatGPT Users Still Use Google — but They Search and Click Less
One statistic has become a convenient rebuttal to predictions that AI assistants are replacing Google: 95% of ChatGPT users still use Google. The number is real, but it does not me...
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Bing Tests Bold HTTPS Labels Inside Search Snippets
Microsoft Bing is testing a small visual change that makes one part of a search result URL unusually prominent: the letters “HTTPS.” In the observed version, the protocol is render...
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