Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Waze Ads Expand to 42 Countries Through Performance Max
Google is taking Waze advertising international. After initially launching the new Waze ad experience in the United States, the company is expanding promoted-place inventory throug...
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Google Tests Business Profile Verification With a Single Location Photo
Google appears to be testing a simpler way to verify a Business Profile: submit a photo of the physical business location. The option has been spotted in the verification interface...
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ChatGPT and Codex Can Now Create, Manage and Optimize Ad Campaigns
OpenAI is turning ChatGPT Ads from a conventional self-service advertising dashboard into something closer to an AI-operated campaign platform. Advertisers can now use an Ads Manag...
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Superblog Lets AI Agents Publish Directly Through MCP — The CMS Dashboard May Become Optional
Superblog has taken a notable step toward a version of content management where the dashboard is no longer the center of the workflow. The company has opened its publishing syst...
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MentionOS Launches an AI Agent That Monitors and Repairs Brand Visibility Across Answer Engines
MentionOS has entered the fast-growing answer engine optimization market with an autonomous AI agent designed to monitor how brands appear inside AI-generated answers and then p...
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Your Schema Defines the Brand — But Google May Not Understand It Yet
Structured data has long been treated as a way to tell search engines what a page contains. In the AI search era, it is becoming something more strategic: a declared map of what...
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Google Is Changing How AdSense Impressions Are Counted — Publisher Numbers May Drop
Google is preparing a significant measurement change for AdSense publishers, and the first impact may show up as a visible drop in reported display ad impressions. Beginning Feb...
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Google Ads Can Now Pre-Fill Asset Groups With AI-Generated Assets
Google Ads is continuing to fold generative AI more deeply into campaign creation, this time by reducing the amount of manual assembly required when advertisers build asset grou...
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From Generic Query to Recognizable Result: An Update to the NetContentSEO Google Entity Test
In early August, we started a small experiment around an awkwardly ambiguous name. If someone searched Google for “net content seo,” would Google understand those three words as a....
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Google Finally Separates AI Search From Traditional Search — but Is the Opt-Out Enough for Publishers?
Google has finally made a separation publishers have demanded throughout the rise of generative search: a website can now tell Google not to use or display its content in AI Overvi...
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ChatGPT, Claude and Grok Are Back — but Their Simultaneous Outages Remain Unexplained
ChatGPT, Claude and Grok are operational again after an unusual morning in which three major AI services suffered outages at almost the same time. The recovery answers the immediat...
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