Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Google Search Weather Is Now Powered by a Higher-Resolution AI Model
Checking the weather in Google Search is becoming an AI inference task at much higher resolution. Google DeepMind and Google Research have introduced WeatherNext 3, a new global fo...
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Why Google Ads Hourly Reports Can Mislead Advertisers Using Smart Bidding
An hour-of-day report in Google Ads can make optimization look deceptively simple. If 2 a.m. produced a handful of clicks and no conversions while lunchtime generated dozens of sal...
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The Three SEO Priorities That Connect Organic Traffic and AI Visibility
SEO in 2027 is not splitting neatly into two disciplines called traditional search and AI search. The same commercial pages, clear answers and authority signals increasingly influe...
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Your Organic Traffic Looks Healthy — but Google May Already Be Sending Warning Signs
A healthy organic traffic graph can be one of the most dangerous things in an SEO report when it encourages a team to stop looking. Sitewide clicks may be flat or rising while comm...
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ChatGPT, Claude and Grok Went Down Together — AI Search Has a Reliability Problem
AI assistants are becoming infrastructure before they have achieved infrastructure-level reliability. On September 3, users encountered overlapping service problems across products...
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John Lewis Is Launching a YouTube Show for AI Search Visibility — GEO Is Moving Beyond Websites
Generative engine optimization is beginning to move beyond the website. John Lewis is preparing to launch a YouTube vodcast that is designed not only to entertain shoppers and stre...
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The Best AI SEO Automation Removes Work, Not Human Judgment
The most useful question about AI in SEO may no longer be what the technology can do. It is what an SEO team should allow it to do without surrendering the judgment that makes the....
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The AI Slop Cleanup Economy Is Growing Faster Than AI Content Quality
Generative AI was supposed to remove expensive creative work from the production process. Instead, a new category of paid work is emerging around repairing what the machines produc...
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Don’t Cache-Bust Your Sitemap: Google Says Stable URLs Still Matter
SEO teams have spent years looking for legitimate ways to make Google discover and recrawl important pages faster. That makes a technique such as appending a fresh timestamp to a s...
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Fixing the SEO Problem Doesn’t Mean Google Will Restore Rankings Quickly
One of the hardest messages to communicate after a major organic traffic loss is that correcting the underlying SEO problem does not necessarily reset rankings. A site can make the...
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Ranking in Google Shopping Barely Predicts Product Visibility in AI Mode
A strong position in Google’s familiar shopping results may tell retailers surprisingly little about whether the same product will appear in AI Mode. New research tracking more tha...
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