Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Google AI Mode Is Quietly Becoming a Gemini Product, Not Just a Search Feature
Google Search’s AI Mode Gets Another Gemini Upgrade Google Search’s AI Mode is moving fast enough that the model behind it is now becoming the story. According to Barry Schwartz at...
Read more →
Google Search Is Becoming an AI Selection Engine, Not Just a Ranking Engine
For most of its history, Google Search could be understood through a relatively simple abstraction: a user submits a query, Google retrieves relevant documents, ranks them and pres...
Read more →
Google Is Quietly Removing the Boundary Between AI Overviews and AI Mode
Google’s AI search interface is no longer behaving like a layer placed on top of classic search. It is beginning to look like the default path through which many searches will be....
Read more →
What Anthropic’s AI Watermarking Means for Content and SEO
Anthropic’s decision to add machine-readable marks to Claude-generated content is easy to overread as the beginning of a new era in which search engines, publishers and clients....
Read more →
Google’s August Spam Update Was More Disruptive Than It Looked
Google’s August 2026 spam update looked modest on paper. It appeared on the company’s Search Status Dashboard as a short global rollout affecting ranking, beginning on August 18...
Read more →
Google Says the Disavow Tool Still Has Effects — And That Makes Blind Backlink Cleanup Riskier
Google has spent years telling site owners that most of them do not need the Disavow Links tool. That advice has sometimes been simplified into a much stronger belief inside the SE...
Read more →
Google Tests AI-Generated “What Customers Love” Summaries Inside Search Ads
Google Tests AI-Generated “What Customers Love” Summaries Inside Search Ads Google’s advertising results are becoming another place where generative AI quietly turns scattered use...
Read more →
OpenAI Connects ChatGPT Directly to Epic — And Healthcare Search Moves Inside the Patient Record
OpenAI is moving ChatGPT deeper into one of the most consequential information environments in healthcare: the electronic health record. On September 1, the company announced a new...
Read more →
OpenAI Licensing Deals Are Linked to 48% More ChatGPT Citations
A new dataset is putting a number on a question publishers have been asking since AI companies began signing content agreements with major media groups: do those commercial relatio...
Read more →
EU Regulators Question Publishers About Google’s AI Search Opt-Out
The European Commission is asking publishers whether Google’s proposed AI search opt-out would actually solve the pressure they face from AI-generated results. According to Reuter...
Read more →
Google Pics Shows Why Visibility Is Moving Beyond Search Results
Google Pics looks, at first glance, like a new AI design tool. Launched on September 1, it lets users generate images, isolate and transform objects, edit or translate text inside....
Read more →