Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Stay ahead of SEO & AI Search.
Follow the topics that matter to you. Get relevant new articles by email every 8 hours.
Create Free Alerts Free to join · Choose your topics · Unsubscribe anytime
Ahrefs Abandons Google Volume as a Universal Proxy for AI Demand: Every Platform Now Gets Its Own Estimated Audience
Ahrefs has changed one of the core assumptions behind AI visibility measurement. Brand Radar no longer assigns the same Google-derived volume to a prompt across every AI platform.....
Read more →
Ahrefs Moves AI Visibility From Keyword Matching to Entity Recognition
Ahrefs is moving AI visibility measurement beyond simple keyword matching. Brand Radar now extracts entities from AI responses, allowing brands, companies and products to be identi...
Read more →
Ahrefs Connects SEO Pages to AI Visibility—but Google’s Query-Based AI Surfaces Remain Outside the Metric
Ahrefs is connecting traditional SEO page analysis directly with AI visibility. The Top Pages report now shows how many AI responses each individual page appears in, bringing AI ex...
Read more →
Ahrefs Finally Adjusts Traffic Estimates for AI Overviews Instead of Treating Every SERP Feature Equally
Ahrefs has changed how Site Explorer estimates organic traffic in SERPs shaped by AI Overviews and other search features. Its new Adaptive organic traffic model assigns separate cl...
Read more →
AI Search and Copyright: U.S. Appeals Court Rejects Fair Use for Training a Direct Competitor
A U.S. federal appeals court has upheld Thomson Reuters' landmark copyright victory against Ross Intelligence, reinforcing a major legal limit on using protected content to build a...
Read more →
AI Search Is Citing AI-Generated Sources: About 16% of Citations Show Evidence of Synthetic Content
Generative search engines are increasingly citing a web that is itself being generated by AI. An independent academic audit of ChatGPT, Gemini, Microsoft Copilot and Perplexity fou...
Read more →
OpenAI Confirms ChatGPT Has an Offline Search Index: Crawlability and Cache Freshness Can Shape Enterprise AI Visibility
OpenAI has officially documented an offline web search configuration for eligible ChatGPT workspaces that searches OpenAI's own indexed and cached web content instead of querying a...
Read more →
AI Overview Citations Follow a Different Ranking System: Nearly One in Three Sources Is Absent From Page One
Google's AI Overviews appear to select sources differently from the traditional organic ranking system. A large longitudinal study analyzing 55,393 trending queries found that 29.8...
Read more →
Only 1% of AI Overview Visits Generate a Citation Click: Visibility No Longer Means Referral Traffic
Being cited in a Google AI Overview does not necessarily mean receiving traffic. An independent academic study analyzing one month of browsing behavior from a representative panel....
Read more →
Claude Sonnet 5.5 Searches Less but Retrieves Better: Model Updates Can Change Which Sources Get Discovered
Anthropic's new Claude Sonnet 5.5 is not only faster and more efficient than Sonnet 5. Early customer testing also points to a potentially important change for AI visibility: the m...
Read more →
ChatGPT Ads Moves Beyond the Click: Sponsored Agents Turn Advertising Into Branded Conversations
OpenAI is testing a new ChatGPT advertising format that moves beyond the traditional click. Sponsored Agents let users who encounter a relevant ad choose to start a separate conver...
Read more →