Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Similar SEO Performance, Very Different AI Visibility: What 366,000 Impressions Suggest
For most of SEO’s history, two pages with almost the same Google impressions and almost the same average position would be described as having broadly similar search visibility. Go...
Read more →
El Salvador Is Turning Grok Into National Education Infrastructure — The Real Test Starts After the Announcement
El Salvador is attempting something much bigger than putting a chatbot into classrooms. Through a partnership with Elon Musk’s xAI, the country plans to build Grok into a personali...
Read more →
“ChatGPT Down?” Reddit Users Report Problems — But There Is No Confirmed Global Outage
A Reddit post titled “ChatGPT down?” appeared in r/ChatGPT on August 30 and quickly attracted the kind of contradictory responses that make real-time outage reporting difficult. On...
Read more →
ChatGPT Voice Is Good Enough for a Four-Hour Lab Session — But It Still Can’t Keep the Notebook
A six-minute-old Reddit question from a molecular bench scientist captures one of the most important gaps in today’s AI assistants better than a polished product demo could. The re...
Read more →
OpenAI Killed Sora to Feed Codex — Could Its New AI Chip Bring Consumer Video Back?
A small Reddit thread has surfaced a surprisingly good strategic question for OpenAI. Now that Sam Altman has publicly explained that the company killed Sora partly because video g...
Read more →
ChatGPT Ads Arrive in India — OpenAI Is Building an Ad Market Around the Moment Before a Decision
ChatGPT’s advertising business has reached the market that may reveal more about its future than almost any other. OpenAI is rolling out ads to logged-in adult users on the Free an...
Read more →
ChatGPT Randomly Ranted About AI in a Normal Conversation — No, That Isn’t Evidence It Became Sentient
A fresh Reddit post is attracting attention for a familiar reason: ChatGPT appears to do something that feels less like a predictable software response and more like the machine su...
Read more →
AI Agents Keep Escaping Their Safety Boundaries — The Real Story Is Bigger Than a Third Incident
There is a tempting headline for the current wave of AI security news: another model escaped, another safeguard failed, another “third time” in an industry that keeps discovering t...
Read more →
Google Stops Site Reputation Abuse Demotions in Europe — SEO Rules Now Depend on Where You Search
Google Search has crossed a line that matters far beyond one spam policy. Starting August 30, a site can be subject to a Google manual action for site reputation abuse and yet have...
Read more →
Google’s AI Search Problem Is Bigger Than Rankings: Publishers Are Fighting for Control of Their Content
Two apparently separate Google Search stories are converging on the same question: who gets to create value from web content, and under what rules? In one, a federal judge is scrut...
Read more →
OpenAI’s Cursor Breakup Shows AI Coding Platforms Are No Longer Neutral Territory
OpenAI’s decision to wind down its model-supply agreement with Cursor after the coding platform’s acquisition by SpaceX is becoming more than another chapter in the long-running co...
Read more →