Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
ChatGPT Ads Launch in India as OpenAI Expands in Brazil
OpenAI is expanding its advertising business into India while strengthening its commercial operations in Brazil, underscoring the growing importance of two of ChatGPT's largest int...
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Indexed but Invisible: Why Google Pages Can Stop Getting Impressions
A page being indexed by Google does not mean it will consistently appear in search results. That distinction is creating confusion for site owners who see URLs marked as indexed in...
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The New SEO Battlefield: How Influence Campaigns Are Trying to Shape What AI Chatbots Say
The contest to influence what people see online is moving beyond search rankings and social feeds. A reported Israel-backed campaign built around a purported American think tank of...
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ChatGPT Rebuilt How It Searches the Web. SEOs Should Pay Attention
SEO has spent decades learning how to optimize for a search box. ChatGPT is making that mental model increasingly incomplete. Recent observations of ChatGPT’s web-search tooling su...
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Bing Webmaster Tools Is Quietly Getting Better at Measuring AI Search
For much of the generative-search boom, publishers have been asked to optimize for something they could barely measure. A page might be cited by an AI assistant, used to ground an....
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Google’s AI Answers Are Reopening an Old Question: Who Actually Creates the Value?
One of the most important questions in artificial intelligence is not whether machines can produce convincing answers. It is who creates the underlying value that makes those answe...
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Google Is Showing Fewer PDFs in Search. Is the Web Becoming the Preferred Format?
Something appears to be changing in the way PDF documents surface in Google Search. SEO observers have reported declines in the visibility of PDFs across search results, prompting....
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Google’s New /goto Redirects Could Change How We Measure Search Traffic
Google is changing a small piece of Search infrastructure that could have outsized consequences for the companies that measure it. The company has confirmed that it is rolling out....
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Google’s AI Overviews and Spam Updates Are Rewriting the Value of Search Traffic
Google Search is undergoing a structural change that reaches far beyond another algorithm update. The combination of AI-generated answers at the top of results and increasingly agg...
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Google’s AI Search Is Creating a New SEO Problem: Being Indexed Doesn’t Mean Being Visible
For most of SEO’s history, the path from publication to visibility could be understood as a relatively simple sequence. Google discovers a page, indexes it, evaluates it against a....
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Google’s August Spam Update Is Over, but Search Rankings Are Still Moving
Google’s August 2026 spam update officially ended on August 21, but the search results have not exactly returned to normal. Ranking trackers and SEO community reports are still sho...
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