Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Google’s AI Search Shift Is Rewriting the Value of Web Traffic
For years, digital publishers and online businesses treated Google traffic as one of the web’s most valuable currencies. Rank well, earn the click and turn that visit into advertis...
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ChatGPT Warned a User Not to Run the Command It Had Just Written
A curious exchange posted to Reddit has drawn attention to an increasingly visible trait of modern AI assistants: they can sometimes catch their own mistakes, but only after they h...
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OpenAI Expands Free ChatGPT for Teachers to More Than 300,000 Educators
OpenAI is significantly expanding its push into U.S. education, bringing its free ChatGPT for Teachers program to dozens of additional school systems and puttin...
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ChatGPT’s Viral NeoValues Test Raises a Bigger Question About AI Personality
A short post in Reddit’s r/ChatGPT community has turned a seemingly simple AI experiment into a much larger discussion about personality, values and the way people evaluate convers...
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OpenAI Is Regaining Enterprise Momentum as AI Buyers Become Less Loyal
The enterprise artificial intelligence race is becoming less about who holds the biggest valuation and more about who can win — and keep winning — c...
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OpenAI Pushes ChatGPT Deeper Into U.S. Schools With a Teacher-First Strategy
OpenAI is accelerating its push into American education, positioning ChatGPT not simply as a tool students might use outside the classroom but as an increasingl...
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OpenAI Blocks Russia-Origin ChatGPT Accounts Linked to a Covert Influence Campaign
OpenAI has blocked a cluster of ChatGPT accounts that it says very likely originated in Russia and were being used as part of a previously unreported covert influence operation. Th...
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iPhone Prices, ChatGPT in Messages, and the Netflix–YouTube Battle: Three Forces Reshaping Consumer Tech
The biggest technology stories are often connected by a common theme: the fight for a larger share of the consumer’s money, attention and daily habits. A recent ZDNET Tech Today di...
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iPhone Prices, ChatGPT in iMessage and Netflix vs. YouTube: Three Forces Reshaping Consumer Tech
Three apparently separate technology stories are pointing in the same direction: the digital economy is entering a period in which hardware is becoming more expensive, artificial i...
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OpenAI Uncovers Russia-Linked Influence Campaign Using ChatGPT to Sound Less Russian
Artificial intelligence is increasingly becoming part of the toolkit used in online influence operations, not necessarily because it can invent entirely new propaganda strategies,....
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Why Editorial Quality Still Matters in the Age of AI
Artificial intelligence has changed the economics of digital publishing. Research, outlining, drafting and revision can all happen faster than before, giving publishers the ability...
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