Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
The SEO vs GEO Debate Is Spreading Beyond the SEO Industry
The debate around SEO and Generative Engine Optimization is starting to move beyond specialist search publications. A recent article from Midwest Medical Editi...
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Some Websites May Not Need a Separate GEO Strategy
Google's John Mueller has pushed back on the idea that every website suddenly needs a separate GEO strategy just because AI search is growing. His argument is...
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Ecommerce Search Is Moving Beyond Keywords and Product IDs
Product search has an old problem: the same or closely related product can exist under different merchant IDs, while traditional catalog categories are often to...
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For Ecommerce SEO, Your Product Feed Is Becoming a Search Asset
An ecommerce product page is no longer the only version of a product that machines need to understand. Google's recent guidance for its generative AI search fe...
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AI Shopping Is Growing Fast. Organic Search Still Sends More Traffic.
AI shopping is growing quickly, but it hasn't replaced traditional search. Shopify's Q2 2026 commerce data shows AI-referred sessions increased 197% year over...
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Google Search Console Isn't Just for Websites Anymore
For most of its life, Search Console has been about websites: pages, queries, impressions and clicks. That's no longer entirely true. Google's new Platform pr...
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AI Crawlers Are Not Reading the Same Web
When we talk about AI systems “reading the web,” it is easy to imagine ChatGPT, Claude, Perplexity and other systems exploring roughly the same info...
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The Web Is Starting to Publish Rules for AI Agents
Yesterday, the idea that websites may soon receive visitors that aren't human sounded like a prediction. Now there is another piece of the puzzle: people are a...
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The Next Visitor to Your Website May Not Be Human
Websites have spent roughly three decades being designed around one assumption: the visitor is a person. That assumption is starting to break. AI agents can a...
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Researchers Are Already Building Detectors for GEO-Optimized Content
GEO is still a young discipline, but something interesting is already happening: researchers are trying to detect it. A new paper called GEO-Flag: Detecting an...
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AI Search Is Cutting Publisher Clicks. Now We Have Experimental Evidence
For most of the past year, the discussion around AI search and publisher traffic has relied on observational data. Publishers see fewer clicks, AI answers becom...
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