Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Google AI Search Confirms Something Important About Query Fan-Out
AI Search Is Not Necessarily Answering the Query You Typed A search query used to look relatively simple. You typed a question. Google searched for re...
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LLM Citations May Be a Compression Problem, Not Just an Authority Problem
What If AI Citation Is Partly a Compression Problem? Why does an AI system cite one useful page and ignore another? Authority is one possible explanat...
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Can an LLM Understand Your Brand Without Visiting Your Homepage?
Can an LLM Reconstruct What Your Brand Is? Imagine an AI system retrieves five fragments about a company but never sees its homepage. Could it still d...
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Why Being Retrieved Is Not the Same as Being Cited by an LLM
Why Being Retrieved Is Not the Same as Being Cited by an LLM A webpage can be available to an AI system without ever appearing as a citation. This distinction...
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Can an LLM Detect a Lie Hidden Inside an Otherwise Accurate Article?
We hid three false claims inside a mostly accurate technical article and asked five AI models to fact-check it Large language models are increasingly being use...
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We Gave the Same Broken PHP Checkout to Seven AI Models. Here’s What They Missed
Can AI Fix Production PHP Without Creating New Problems? We gave the same vulnerable PHP checkout to ChatGPT, Gemini, Grok, Perplexity and local AI models....
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We Gave the Same Broken PHP Checkout to Seven AI Models. Here’s What They Missed
Can AI Fix Production PHP Without Creating New Problems? We gave the same vulnerable PHP checkout to ChatGPT, Gemini, Grok, Perplexity and local AI models....
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Before Publishing the Book, I Wanted to See What AI Already Thinks It Knows About Me
I'm currently finishing The AI Visibility Handbook, a book about how brands, authors and ideas become understood, remembered and cited by AI systems. Before pu...
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If LLMs Replace Traffic to the Web, Who Will Fund the Sources They Need Tomorrow?
AI search is becoming remarkably good at removing the need to visit a website. Ask a question and, increasingly, the answer is already there. Google can summar...
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What Happens When AI Starts Explaining Your Own Ideas?
A few days ago we asked seven AI models a simple question about identity. We wanted to know how they would describe the same person. The answers were surprisin...
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Who Is Stefano Galloni? We Asked Seven AI Models. The Results Reveal Something Bigger Than AI Visibility.
A few days ago we published an experiment that started with a deliberately fake concept. We invented something called the Recursive Semantic Compression Index...
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