Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Stay ahead of SEO & AI Search.
Follow the topics that matter to you. Get relevant new articles by email every 8 hours.
Create Free Alerts Free to join · Choose your topics · Unsubscribe anytime
OpenAI Subsidizes the First ChatGPT Ads Campaigns—$500 in Credit to Accelerate Paid AI Discovery Adoption
OpenAI is putting its own money behind advertiser acquisition. New businesses signing up for ChatGPT Ads before September 30 are being offered $500 in advertising credit after spen...
Read more →
ChatGPT Still Dominates AI Referral Traffic—but Claude Is Growing 177% and Now Accounts for Nearly One Click in Eleven
ChatGPT still sends the overwhelming majority of identifiable AI referral traffic in a new analytics panel spanning 5,777 GA4 properties, but the distribution is materially less co...
Read more →
Baidu Researchers Reveal the New Ranking Problem in AI Search: Pages Must Supply Verifiable, Time-Valid Evidence—not Merely Match the Query
The ranking problem changes when a search engine stops handing documents to a human and starts handing evidence to a model. A new Baidu-linked research paper argues that convention...
Read more →
OpenAI’s Human Evaluation Layer Has an AI-Contamination Problem: Some Trainers Used Models to Train the Models
One of the most important inputs into an AI system is supposed to come from outside the AI system: human judgment. A new investigation suggests that boundary can fail in practice.....
Read more →
Google Local Ads May Bypass the Tracking Number and Call the Business Profile Directly—Attribution Can Disappear
Google’s local advertising stack can create an uncomfortable attribution gap when location assets and call assets are used together. An ad tied to a specific business location may....
Read more →
Bing Turns Image Search Results Into AI-Editable Starting Points—Discovery Now Flows Directly Into Generation
Bing is testing a new bridge between finding an image and generating a new one. Some results in Bing Image Search are appearing with labels such as “Editable,” a “Customize” contro...
Read more →
Google Ads Locks Target ROAS During Promotion Mode—Advertisers Can Adjust Only the Tolerance
Google Ads appears to be drawing a harder boundary around bidding changes during Promotion Mode. Advertisers using the feature are being shown an interface message stating that Tar...
Read more →
Google Posts Turn Contact Details Into Verifiable Entity Data—Unverified Phones, Emails and Social Handles Can Trigger Removal
Google is making the identity layer behind Business Profile posts more explicit. Businesses can still publish contact information in posts, but Google now warns that it may remove....
Read more →
Bing Tests Google’s “AI Mode” Name for Copilot Search—AI Search Branding May Be Converging
Bing appears to be testing a deceptively small change with potentially larger implications for how generative search is presented to users. In a newly spotted interface experiment,...
Read more →
Copilot Moves From Generating Answers to Hosting Governed Software: AI-Created Apps Now Run Inside the Enterprise Knowledge Layer
Microsoft is moving Copilot beyond generating answers and code into operating the software that AI helps people create. Copilot Managed Runtime, now in public preview, provides a M...
Read more →
Microsoft Creates a Unified Plugin Discovery Layer Across Copilot—One Publication Can Surface an Agent Capability Everywhere
Microsoft is consolidating plugin discovery across Copilot into a single registry, giving developers a publish-once route into multiple supported experiences wh...
Read more →