Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Stay ahead of SEO & AI Search.
Follow the topics that matter to you. Get relevant new articles by email every 8 hours.
Create Free Alerts Free to join · Choose your topics · Unsubscribe anytime
Naver Moves Product Discovery Beyond Search Results by Embedding Shopping Ads Inside Community Feeds
Naver is moving product advertising into a place where users are not necessarily searching for products at all. Beginning September 30 on mobile web and October 7 in the Naver Cafe...
Read more →
Naver Turns Mobile Shopping Results Into a Dynamically Optimized Product Collection Driven by User Response
Naver is turning part of its mobile search results into a deeper and more adaptive shopping environment. Starting September 30, selected queries in Naver’s mobile integrated search...
Read more →
Your Page Can Influence an AI Answer Without Receiving a Citation: Retrieval Visibility Is Larger Than Visible Citation Visibility
A webpage can contribute evidence to an AI answer without ever appearing in the citations the user sees. That is the most important measurement implication of a new academic study....
Read more →
When Retrieval Fails, Autonomous Agents May Escalate: Robots Rules Alone Are No Longer a Complete Access-Control Strategy
A new investigation into autonomous AI activity on the public web suggests that website operators may need to rethink what it means to block an automated system. The problem is no....
Read more →
Claude Introduces Search Analytics for Plugins—Developers Can Finally See Which Queries Drive Agent Discovery
Anthropic has given developers something that looks increasingly like search analytics for the agent ecosystem. With a new Claude directory submission portal launched on September....
Read more →
Naver Will Turn Landing Pages Into AI-Generated Search Ad Copy—and Show Advertisers Which Generated Messages Users Actually Saw
Naver is preparing to make the advertiser’s landing page an active source of search-ad creative. Beginning with a test on September 29, its Powerlink system can automatically gener...
Read more →
Naver Turns Local Restaurant Search Into a Personalized Discovery Feed Built From User Interests and Review Images
Naver is about to make a meaningful change to local restaurant discovery in South Korea: for selected mobile searches, two people entering a similar restaurant query may increasing...
Read more →
Facebook Is Metering Organic Outbound Links: Meta One Turns External Traffic Into a Paid Publishing Feature
Facebook is testing a change with unusually direct consequences for publishers: on some Pages and professional accounts, the ability to send audiences from Facebook to the open web...
Read more →
Facebook Is Metering Organic Outbound Links: Meta One Turns External Traffic Into a Paid Publishing Feature
Facebook is testing a change with unusually direct consequences for publishers: on some Pages and professional accounts, the ability to send audiences from Facebook to the open web...
Read more →
Google SERP Volatility Spiked on September 25—One Day Into the New Spam Update
Google’s search results showed a conspicuous burst of volatility on September 25, with several independent ranking sensors moving sharply at the same time. The timing is difficult....
Read more →
Claude Opus 5.5 Makes Agentic Research 40% Cheaper—and Raises the Stakes for AI Search and Retrieval Workflows
Anthropic has released Claude Opus 5.5 with a combination that matters well beyond model benchmarks: more capability, faster output and materially lower operating costs for complex...
Read more →