Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Early Signals: AI Answers May Be Competing With User Curiosity, Not Just Websites
New early signals suggest AI-driven search experiences are shifting competition away from websites and toward user behavior itself — particularly curiosit...
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Structured Data May Still Matter For AI Search — But Likely As A Supporting Signal
Early signals suggest structured data still plays a role in AI search systems, but more as a validation layer than a ranking factor. Here’s what we’...
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Google Updates Spam Policies To Target “Back Button Hijacking” – Early Signals On UX Control
Google has announced a new spam policy targeting “back button hijacking,” with enforcement starting June 2026. Early signals suggest a broader shift...
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Early Signals: Search Is Shifting From Finding Answers To Being Selected By AI
We are seeing more early signals that search behavior is shifting away from traditional “finding answers” and toward a model where AI systems are se...
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Bing Tests AI-Based Recommendations in Shopping Results
Early signals show Bing integrating AI-generated recommendations in shopping results, changing how products are surfaced. Microsoft appears to be testing AI-po...
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Google Testing Blue Links in AI Overviews for Citations
Early signals show Google testing blue-colored links inside AI Overviews for citations, potentially increasing visibility and click behavior. Google appears to...
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Google March Core Update Overlaps With Spam Update Creating Harder-To-Read Signals
Google’s March core update overlaps with a spam update making ranking signals more difficult to interpret during rollout Google’s March 2026 core u...
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Google March 2026 Core Update Overlaps With Spam Update Creating Mixed Signals
Google’s March 2026 core update overlaps with a spam update making ranking signals harder to interpret during rollout Google’s March 2026 core upda...
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Google March Core Update Shows Early Volatility As AI Layers Complicate SEO Signals
Google’s March 2026 core update is rolling out with mixed signals impressions clicks and rankings no longer move together possibly due to AI search layers...
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Early Signals of Stable Impressions but Declining Clicks Possibly Linked to AI Answer Layers
Some site owners report steady impressions but declining clicks early signals suggest AI answers may be intercepting user demand before clicks occur We are see...
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Early signals: X replies may be shifting toward account-weighted distribution
Initial signals suggest X may be testing a new reply distribution model where account weight impacts reach more than content alone. We are seeing early signals...
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