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Google Search Console Adds Multimodal Search Reporting for Lens and Visual Discovery
Google is giving publishers and SEO teams a clearer view of a part of search that has traditionally been difficult to measure: discovery that begins with an image rather than a typ...
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ChatGPT Now Drives 95% of AI Referral Traffic—22× Gemini, Claude and Perplexity Combined
ChatGPT is not merely leading the emerging market for AI referral traffic in BrightEdge’s latest dataset. It is absorbing almost the entire category.New data released by BrightEdge...
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OpenAI to Retire Custom GPTs on December 11, 2026: What Creators Need to Migrate Before the Plugin Era
OpenAI is putting a date on the end of one of ChatGPT’s most recognizable creator formats. Custom GPTs are scheduled to retire on December 11, 2026, with OpenAI moving creators tow...
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LinkedIn’s First Seven Words Can Become Its Title, URL and a Google AI Overview Citation Signal
A small LinkedIn SEO experiment is raising a surprisingly specific question about Google AI Overview visibility: can the first words of a social post influence whether Google retri...
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Google Makes AI Search Campaigns Promptable in Italian—and Promises to Reveal the Full Query-to-Landing-Page Journey
Google is making AI Max easier for Italian advertisers to steer and preparing a reporting layer designed to expose one of the most opaque parts of automated Search advertising: the...
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Google Finally Separates AI Search Visibility From Traditional Search: Publishers Can Opt Out Without Using Noindex
Google has quietly completed one of the most important control changes for publishers since generative search began: a website can now opt out of Google’s AI search experiences wit...
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The UK Could Turn ChatGPT and Perplexity Into Default Search Choices—and Make Source Attribution a Condition of Entry
The UK could force one of the most consequential changes yet to the default-search market: Google may have to present qualifying AI assistants alongside conventional search engines...
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Google Standardizes Hreflang Examples Without Changing Hreflang Processing
Google has standardized the way it writes regional hreflang values across its international SEO documentation, changing examples to use uppercase region codes such as en-GB, en-US....
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Your Website Can Now Help Google Overrule an Unanswered Business Profile Edit After Four Days
Google has documented a four-day response window for certain suggested edits to Business Profiles, creating a clearer timetable for when outside information can move from a proposa...
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Google AI Overviews May Be Reopening the Traffic Door: External Links Now Appear in More Than One Answer Out of Four
Google AI Overviews may be opening more visible routes back to the web. New data from Peec AI, reported on September 23 by Search Engine Roundtable, suggests that the share of AI O...
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OpenAI Freezes New Personal GPTs and Moves Their Workflows to Plugins: the GPT Store Enters Its Sunset Phase
OpenAI has moved the retirement of custom GPTs from a future migration story into an active product restriction. Personal ChatGPT accounts—including Free, Go, Plus and Pro—can no l...
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