Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
El Salvador’s Grok School Plan Turns AI Tutoring Into Public Infrastructure
El Salvador’s plan to bring Grok into public schools is not just another story about a chatbot entering the classroom. It is a test of whether a frontier AI model can become part o...
Read more →
Did Anyone Else See Strange GA4 Realtime Behavior Yesterday?
Did anyone else see strange GA4 Realtime behavior yesterday? As part of a test we’re currently running, we’ve been closely monitoring the traffic o...
Read more →
The EU Just Officially Classified ChatGPT as a Search Engine
For the SEO industry, the debate over whether ChatGPT should really be considered a search engine just became much less theoretical. On 31 August 2026, the European Commission offi...
Read more →
Google Is Quietly Removing the Boundary Between AI Overviews and AI Mode
Google’s latest Search experiment looks, at first glance, like a small interface change. For some queries, the company is now testing AI Overviews that expand automatically at the...
Read more →
AI Search Is Creating a New Visibility Gap Between Rankings and Recommendations
For two decades, search visibility had a familiar geometry. A brand could move from position eight to position three, measure the resulting impressions and clicks, and understand r...
Read more →
ChatGPT Changed How It Searches the Web — And Reddit Lost 86% of Its Citations
Reddit’s sudden disappearance from a large share of ChatGPT citations is an interesting story on its own. But the more consequential signal may be happening one step earlier, befor...
Read more →
Reddit Citations in ChatGPT Search Fell 86%: What the Query Fan-Out Shift Means for GEO
Reddit has not disappeared from the AI search ecosystem, but something significant appears to have changed in the way ChatGPT Search surfaces it to users. Data published by Promptw...
Read more →
Do Elon Musk Images Really Boost Reach on X? A Look at @achille610’s Recent Posts
Does putting Elon Musk in an image make an X post travel further? It is an appealing hypothesis, particularly for accounts publishing technology, Tesla and AI content, but the avai...
Read more →
ChatGPT Is Now Officially a Search Engine in the EU — What That Means for AI Search and Visibility
The European Commission has made a classification that may reshape how publishers, brands and search professionals think about AI visibility. On 31 August 2026, Brussels designa...
Read more →
Elon Musk Asked Grok to Roast Billie Eilish — and Turned His AI Into a Public Attack Tool
Elon Musk’s latest exchange with Billie Eilish looks, at first glance, like another celebrity argument engineered for social-media attention. Musk saw the singer promoting her new....
Read more →
Ranking Is No Longer Enough: Why Publishers Are Optimizing to Be Understood, Validated and Cited by AI
For two decades, publishers could reduce a large part of digital visibility to one practical question: where does the page rank? The answer was never the whole business, but it was...
Read more →