Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Google Assistant Dies Today — Gemini Takes Over the Android Ecosystem
After a decade of being the default voice behind Android, Google Assistant is reaching its end on most mobile devices. September 4 is the key cutoff in Google's migration to Gemini...
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Perplexity Splits One AI Agent Between the Cloud and Your Mac
The enterprise AI privacy problem has usually been framed as a choice: use the strongest models in the cloud, or keep sensitive work on a local machine and accept smaller models wi...
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Nvidia Buys Hugging Face — Who Will Control the Open AI Ecosystem?
Nvidia is buying one of the most important neutral meeting places in artificial intelligence. The chipmaker has agreed to acquire Hugging Face for $12.93 billion, bringing the plat...
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AI Engines Agree on the Top Brand in Fewer Than 1.5% of Queries
Brands accustomed to asking where they rank on Google are encountering a much messier question in AI search: which answer engine thinks they are the best option? A new company benc...
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The EU Officially Recognizes ChatGPT as a Search Engine
The European Union has turned a long-running debate about AI search into a regulatory fact. On August 31, the European Commission officially designated ChatGPT as a Very Large Onli...
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OpenAI Launches GPT-6 Astra — Its First Model Rated “Critical” for Cyber Capability
OpenAI has launched GPT-6 Astra, its newest frontier model and the first system the company has formally classified at the “Critical” level for cybersecurity capability. The design...
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Microsoft Defender Mistakenly Flags Google Search Links as Malicious
Security software has to make difficult decisions at enormous scale: which links are safe enough to open and which should be stopped before a user reaches them. On September 2, Mic...
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Yoast SEO 28.4 Expands Bulk AI Metadata Editing
Generating SEO metadata with AI is easy. Deciding which pages need it, identifying weak drafts and reviewing hundreds of proposed changes without losing control is the harder probl...
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SEO for AI Agents Starts With Access, Structure and Trust
SEO for AI agents begins before an AI system evaluates whether a page deserves to be cited. The agent first has to reach the page, retrieve the important information without fighti...
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Google Trends Adds Category-Level Search Discovery
Google Trends has traditionally encouraged researchers to begin with a word: enter a topic, compare it with another term and see how search interest changes over time. A new update...
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OpenAI Is Building a Kill Switch for Autonomous AI Agents
OpenAI is working on something autonomous AI systems have made increasingly difficult to treat as optional: a way to stop them automatically when their behavior crosses a serious s...
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