Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Grok Bot Brings Always-On AI Agents Into Enterprise Accounts — and Expands the Security Blast Radius
The enterprise AI race is moving beyond assistants that suggest what employees should do. xAI's Grok Bot is designed to do the work itself, operating continuously from cloud comput...
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ChatGPT Bans Campaigns From Making Political Ads — Campaigns Are Using AI Anyway
OpenAI prohibits political campaigns from using ChatGPT to generate scaled persuasive messaging for voters. That has not stopped artificial intelligence from entering the machinery...
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AI Visibility Is Becoming a Full-Stack Service — SEO, AEO, GEO and PR in One System
AI search optimization is starting to look less like a new branch of SEO and more like a full-stack marketing service. Gutenberg's newly launched AI Visibility offering combines te...
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Publishers Say Bing AI and ChatGPT Don’t Just Use Their News — They Replace the Visit
The Seattle Times and Newsday have taken one of the central arguments in the AI-publishing conflict to federal court: the problem, they say, is not merely that artificial intellige...
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41% of B2B SaaS Companies Use llms.txt — but Almost Nobody Can Prove It Works
The adoption curve for llms.txt is moving faster than the evidence curve. In a scan of 100 B2B SaaS companies, AI visibility platform Treyci found that 41 had already published an....
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The Same Brand Can Have 81% AI Visibility on One Engine and Just 43% on Another
There may be no meaningful single number called “AI visibility.” New measurement data from AI visibility platform Treyci shows why: in one B2B software category, the same tracked b...
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Google AI Overviews May Be Costing Wikipedia 100 Million Visits Every Month
Google's AI Overviews may be diverting roughly 100 million search-originated visits from English Wikipedia every month, according to a revised University of Washington study that a...
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Google Tests Exact and Phrase Match Search Ads Inside AI Mode
Google is testing a small but notable change to how Search ads can appear inside AI Mode, according to a September 4, 2026 report attributed to Barry Schwartz. The experiment al...
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Ranking on Google Doesn’t Mean ChatGPT Will Recommend Your Brand
A page can rank on the first page of Google and still disappear when a buyer asks ChatGPT which companies to consider. That gap is becoming one of the central measurement problems....
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AI Search Can Find Your Product — but Your Checkout May Block the Agent
Getting a product into an AI-generated shopping result is becoming an ecommerce optimization problem. Getting an AI agent all the way through checkout is becoming an infrastructure...
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Seven Blog Post Templates Built to Generate Search Traffic
Content teams rarely struggle because they have never heard of a listicle, case study or comparison page. The harder problem is turning a promising topic into a page whose structur...
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