ChatGPT Search & AI Citations
News, experiments and research about ChatGPT, OpenAI search, AI citations, web discovery and how brands and publishers appear in AI-generated answers.
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ChatGPT Becomes an Interactive Generative SERP: GPT-6 Turns Answers Into Interfaces
ChatGPT is no longer limited to generating an answer inside a stream of text. On October 7, 2026, OpenAI began rolling out GPT-6 with Intelligent UI, a new ChatGPT capability that...
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ChatGPT Shopping Has Its Own Merchant-Ranking Layer: Product Feeds Alone May Not Determine Visibility
Getting product data into ChatGPT is only one part of shopping visibility. OpenAI's official Shopping with ChatGPT Search documentation now provides a clearer picture of what happ...
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Conversational Brand Safety Arrives: Advertisers Can Exclude Topics While Independent Auditors Evaluate ChatGPT’s Placement Guardrails
OpenAI is adding a new layer of advertiser control to ChatGPT Ads with Negative Phrases, while DoubleVerify and Integral Ad Science work on independent assessments of the platform'...
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Beyond the Click: OpenAI Starts Measuring Whether ChatGPT Ads Create Incremental Demand and Brand Impact
OpenAI is moving ChatGPT Ads beyond conventional click attribution by beginning to test whether advertising inside ChatGPT creates incremental business demand and measurable brand....
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easyJet Brings Flights and Holidays Into ChatGPT: Live Availability, Pricing and Flight Status Move Into Conversational Search
easyJet has launched a ChatGPT Plugin for flights and package holidays, bringing live travel search directly into the conversational interface. Customers can search easyJet flights...
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ChatGPT Generated Fake New Yorker Cartoonist Signatures: AI Attribution Becomes a Trust Problem
ChatGPT has been generating New Yorker-style cartoons that sometimes carry the signatures of real cartoonists who did not create the images, according to testing and reporting publ...
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AI Answers Are Becoming the New SERPs: Brands Now Scrape ChatGPT and Perplexity to Monitor What Users Are Being Told
AI answer engines are becoming a new data source for competitive intelligence. ChatGPT and Perplexity have entered Decodo's annual list of the most-scraped websites for the first t...
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ChatGPT Tests Comparative Labels on Organic Shopping Products
ChatGPT appears to be testing a new classification layer in organic shopping results: highlighted comparative labels that explain why a particular product may be a strong fit for a...
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ChatGPT Ads Goes Visual—and Measurable
OpenAI is expanding ChatGPT advertising with a visual format, measurement integrations and brand-suitability controls. Its 5 October 2026 announcement puts creative presentation an...
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ChatGPT Ads Builds Its Measurement Stack With Pixel, CAPI and Attribution Partners
OpenAI has announced an expanded measurement ecosystem for ChatGPT Ads, connecting advertising to purchases, leads and other business outcomes through conversion tools and third-pa...
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ChatGPT Will Test Visual Ads During Image Generation
OpenAI will test a visual advertising format during image generation in ChatGPT, starting later in October 2026 in the United States with an initial group of advertisers. The annou...
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