ChatGPT Search & AI Citations
News, experiments and research about ChatGPT, OpenAI search, AI citations, web discovery and how brands and publishers appear in AI-generated answers.
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Your Page Can Influence an AI Answer Without Receiving a Citation: Retrieval Visibility Is Larger Than Visible Citation Visibility
A webpage can contribute evidence to an AI answer without ever appearing in the citations the user sees. That is the most important measurement implication of a new academic study....
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OpenAI to Retire Custom GPTs on December 11, 2026: What Creators Need to Migrate Before the Plugin Era
OpenAI is putting a date on the end of one of ChatGPT’s most recognizable creator formats. Custom GPTs are scheduled to retire on December 11, 2026, with OpenAI moving creators tow...
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OpenAI Freezes New Personal GPTs and Moves Their Workflows to Plugins: the GPT Store Enters Its Sunset Phase
OpenAI has moved the retirement of custom GPTs from a future migration story into an active product restriction. Personal ChatGPT accounts—including Free, Go, Plus and Pro—can no l...
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Your Landing Page May Now Shape Both Ad Eligibility and the Creative ChatGPT Generates
OpenAI is giving the advertiser’s landing page a larger role inside ChatGPT Ads. The page is already one of the signals the advertising system considers when deciding whether an ad...
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OpenAI Turns Ad Management Into a Prompt—and the Advertiser’s Website Into Campaign Input
OpenAI is turning advertising operations into a conversational workflow. Advertisers can now use natural-language prompts in ChatGPT to create, update and analyze ChatGPT Ads campa...
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ChatGPT Ads No Longer End With a Click: Sponsored Agents Can Continue the Product Conversation Inside the Answer Engine
OpenAI is testing an advertising format that changes what happens after a user clicks an ad in ChatGPT. Instead of immediately sending the person to an advertiser’s website, a new....
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ChatGPT Ads Expands Through Shopify: Product Feeds Become the Foundation of Paid AI Discovery
OpenAI is expanding its ChatGPT Ads integration with Shopify beyond the United States on September 23, turning existing ecommerce catalogs into ready-made inputs for paid discovery...
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ChatGPT Adds a Legal Retrieval Engine That Answers From Private Documents and Cites the Exact Contract Clauses
ChatGPT's enterprise plugin catalog now includes a legal integration designed to answer questions from a company's own contracts, playbooks, files and projects rather than relying....
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ChatGPT Becomes a Personal Financial Answer Engine—Combining Experian, Bank Data, Memory and Source Citations
ChatGPT’s personal-finance product is moving beyond connected bank accounts into a broader financial-context layer. OpenAI is rolling out Experian credit-report connectivity for el...
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OpenAI Has a New Ads Crawler: Your Landing Page Can Influence When ChatGPT Shows Your Ad
OpenAI now has a dedicated crawler for ChatGPT advertising. The newly documented OAI-AdsBot is used to access and validate landing pages submitted with ChatGPT Ads, and OpenAI says...
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ChatGPT Turns Automations Into Shareable Templates—but Keeps Them Outside Search Indexes
ChatGPT automations can now behave like shareable templates. OpenAI has expanded its shared-link system so eligible users can distribute active or paused scheduled tasks through a....
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