ChatGPT Search & AI Citations
News, experiments and research about ChatGPT, OpenAI search, AI citations, web discovery and how brands and publishers appear in AI-generated answers.
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ChatGPT Sites Turns Websites Into MCP Plugins: A New Route to AI Utility
OpenAI’s documentation now describes a way for a ChatGPT Site to become a source of callable tools inside an assistant conversation. For publishers and SEO teams, that opens a diff...
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GPT-6 Luna Lowers the Cost of Agentic Research
OpenAI’s GPT-6 Sol and Luna launch puts a practical question in front of search and content teams: which research steps become worth automating when the model bill falls? Lower tok...
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ChatGPT Introduces Plugin Discovery Inside Conversations: AI Visibility Now Applies to Tools and Services, Not Just Web Pages
OpenAI is turning plugins into a native discovery surface inside ChatGPT. New Plugin Extensions let developers place plugin experiences across the ChatGPT interface, while updated....
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GPT-6.1 Sol Makes Large-Scale AI Search Cheaper: Source Selection and Citation Patterns Could Shift Again
OpenAI released GPT-6.1 Sol on September 29, 2026, positioning the model as a lower-cost option for complex coding, computer use and professional work with performance approaching....
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ChatGPT Voice Becomes an Agentic Discovery Interface: Users Can Search the Web and Connected Apps Without Typing
ChatGPT Voice is becoming more than a conversational interface. OpenAI's current documentation says Live can use plugins and connected apps available to the user's account, while V...
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OpenAI Confirms ChatGPT Has an Offline Search Index: Crawlability and Cache Freshness Can Shape Enterprise AI Visibility
OpenAI has officially documented an offline web search configuration for eligible ChatGPT workspaces that searches OpenAI's own indexed and cached web content instead of querying a...
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ChatGPT Ads Moves Beyond the Click: Sponsored Agents Turn Advertising Into Branded Conversations
OpenAI is testing a new ChatGPT advertising format that moves beyond the traditional click. Sponsored Agents let users who encounter a relevant ad choose to start a separate conver...
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ChatGPT Ads Gain Traction: CTR More Than Doubles as B2B Software Dominates Early Inventory
ChatGPT's advertising business is showing early signs of stronger engagement. An analysis from Graphite using Similarweb data found that the click-through rate for ChatGPT ads more...
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First Systematic ChatGPT Ads Audit Finds Higher Exposure for Lower-Income Accounts
The first systematic empirical audit of advertising in ChatGPT found that synthetic accounts signaling lower income were more likely to receive ads than higher-income accounts, reg...
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ChatGPT Citations Shift Away From YouTube: Retrieval May Continue Even When Visible Attribution Disappears
An independent analysis published on September 24, 2026 reports a dramatic shift in the sources visibly cited by ChatGPT, with YouTube's citation share reportedly falling 91% compa...
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ChatGPT Sites Become Agentic Hubs: Embedded Plugins Can Continuously Refresh Shared Information
OpenAI is turning ChatGPT Sites into more active shared workspaces by allowing Sites to host Plugins and automations directly. Announced on September 29, 2026, the feature lets a S...
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