Google Search, SEO & AI
News, research, updates and analysis about Google Search, AI Overviews, AI Mode, ranking systems, indexing and the evolution of search.
Expand the Page or Create a New One? Google Says There May Be No Single Right SEO Answer
One of the most common content-architecture questions in SEO sounds as if it should have a precise technical answer: when a topic develops a distinct sub-intent, should you expand....
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Fixing a Rejected Google Ads Location Asset May Now Start Inside Your Business Profile
A rejected Google Ads location asset can look like an advertising problem, but Google’s latest troubleshooting guidance makes an important distinction: for some editorial rejection...
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Google Has Quietly Turned 97% of People Also Ask Answers Into AI Overviews
People Also Ask used to be one of Google’s clearest bridges between a question and a publisher’s answer. A user expanded a related question, Google extracted a passage from a webpa...
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Google Merchant Center Now Shows Which Terms and Attributes Drive Product Visibility in AI Search
Google is giving ecommerce teams a much clearer view into a question that has been difficult to answer since shopping moved into generative search: why does one product appear in a...
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“Discovered, Not Indexed” May Really Mean “Googlebot Hasn’t Visited Yet”
“Discovered – currently not indexed” is one of the most frustrating labels in Google Search Console because it describes a result without showing the full sequence that produced it...
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Perplexity Crawled New Content Faster Than Google—but Retrieval Didn’t Produce More Citations
Getting an AI crawler to fetch a page is not the same as getting an AI system to cite it.A small server-log study from AskedAbout makes that distinction unusually visible. During a...
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Publishing More Content Means Nothing Until Google Actually Fetches It
Publishing velocity is easy to measure. Discovery is harder.A small first-party study from AskedAbout offers an unusually stark illustration of the gap. The site had published 30 n...
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Google Search Central Live Debuts in Colombia and Returns to Mexico
Google is expanding Search Central Live deeper into Latin America, with a first-ever stop in Colombia and a return to Mexico City scheduled for October.In an official Search Centra...
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29 AI Overview Citations Shared the Same Content Structure—but Correlation Isn’t a Google Ranking Factor
A new micro-study offers one of the more useful recent examples of how to think about generative engine optimization — largely because its limitations are almost as important as it...
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Google Ads Connects Local Search Intent Directly to In-Store Revenue
Google Ads is closing one of the most important gaps in local advertising: the distance between a person searching for a nearby business and the revenue that person eventually gene...
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Google Search No Longer Has One SERP — Eligibility Now Depends on Region and Business Type
For years, international SEO strategy could treat Google Search as broadly the same product expressed through different languages, locations and ranking signals. Google’s newest te...
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