Google Search, SEO & AI
News, research, updates and analysis about Google Search, AI Overviews, AI Mode, ranking systems, indexing and the evolution of search.
Google Ads Can Now Separate Loyalty-Program Members in Performance Reports
Google Ads is making loyalty customers easier to isolate inside campaign reporting, giving ecommerce advertisers a clearer view of how their existing membership base performs compa...
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Google Ads Can Now Separate Loyalty-Program Members in Performance Reports
Google Ads is making loyalty customers easier to isolate inside campaign reporting, giving ecommerce advertisers a clearer view of how their existing membership base performs compa...
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Google Shopping Ads Are Testing Live Countdown Labels for Expiring Deals
Google is experimenting with a new way to make urgency visible directly inside Shopping ads: a live countdown telling shoppers how long an offer has left. A Shopping result spotted...
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Google Says “Expand or Create a New Page?” Has No Universal SEO Answer
One of the most common content-architecture questions in SEO sounds as if it should have a definitive answer: when an existing page needs more depth but one part of the topic could...
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Fixing a Rejected Google Ads Location Asset May Require Editing—and Relinking—the Business Profile
A rejected Google Ads location asset can look like an Ads problem even when the field that needs fixing lives somewhere else. Google's newly clarified policy documentation makes th...
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97% of Google’s People Also Ask Answers May Now Be AI Overviews
Google's People Also Ask feature may be undergoing a much deeper transformation than a normal SERP redesign. According to new third-party tracking, the expandable questions that ha...
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Google Merchant Center Now Recommends Product Terms and Attributes Specifically for AI Search Visibility
Google is giving ecommerce teams something they have rarely had for generative search: direct, product-level clues about what shoppers are asking AI systems and which information m...
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Google’s New EU Search Layout Puts Comparison Engines Above Local Businesses—and Removes Real-Time Prices
Google is changing the visual hierarchy of European search results in one of the clearest examples yet of regulation directly reshaping the search interface. Under a new Digital Ma...
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Google Search, AI Overviews and Gemini Often Choose Almost Completely Different Sources for the Same Query
Google Search, AI Overviews and Gemini may all belong to the same company, but they frequently construct their answers from strikingly different parts of the web. A large comparati...
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Nearly 30% of Google AI Overview Sources Didn’t Rank on Page One—and 11% of Claims Lacked Citation Support
Google AI Overviews do not simply summarize the websites visible at the top of the same search results page. A large-scale measurement study found that 29.8% of domains cited by AI...
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Google AI Mode Cut External Click-Through by 18.8 Points—and Pushed More Users Toward Rival Search Engines
A preregistered field experiment with 1,100 Google users has produced unusually strong causal evidence for a concern publishers have mostly had to measure through observational tra...
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