Google Search, SEO & AI
News, research, updates and analysis about Google Search, AI Overviews, AI Mode, ranking systems, indexing and the evolution of search.
A Generic JavaScript Error Can Make Google Cluster Unrelated Domains—and Remove the Real Pages From Search
A temporary JavaScript failure can create a much stranger Google Search problem than a broken page. In a case discussed publicly this week, a site owner found Google selecting an a...
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Google Is Bringing AI-Generated Topic Overviews to Discover—Starting With Video
Google is testing a new way to turn a single Discover item into a broader AI-assisted exploration of a topic. The experiment, called “Dive deeper,” starts with video content and op...
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Google Says Search Profiles Are Expanding—and Confirms They Can Feed Knowledge Panels
Google Search Profiles are preparing to move beyond their initial U.S. launch, while Google is also clarifying how the new profile system interacts with one of Search's most import...
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Google Web Guide Is Suddenly Appearing at the Top of the SERP—Is Something Changing?
Google's experimental Web Guide may be moving into a much more prominent position in the search results. On September 18, SEO consultant Glenn Gabe reported that Web Guide was appe...
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Google Ads Opens Commerce Audience Sharing Between Retailers and Brand Partners
Google Ads has published new documentation for Commerce Audience Sharing, a framework that lets retailers and marketplaces share selected first-party audience segments with adverti...
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Google Adds a New Structured Requirement for Adult Ecommerce Products
Google has made its requirements for adult-oriented ecommerce products much more explicit. Its Search Central guidance now tells merchants optimizing for Google Shopping features t...
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Google Quietly Opens Product Review Uploads Through the Merchant Center API
Google has quietly removed a significant automation limitation from Merchant Center: merchants can now upload and manage product reviews through the Merchant API. Until this docume...
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Google Quietly Expands Aggregator and Supplier Search Units to Local Businesses
Google has expanded its Aggregator and Supplier Search Units to a major new category: local business queries. The change, documented on September 18, 2026, means Google's EEA-speci...
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Google Search Drops Free Product Listings Across the EEA—Another DMA-Driven SERP Change
Google Search has removed its familiar free product listings and product carousel formats across the European Economic Area, producing one of the clearest ecommerce-visible consequ...
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Google Is Putting AI Mode Inside the Search Box—The Boundary Between Search and AI Search Is Disappearing
Google is testing another interface change that makes the distinction between traditional Search and AI Mode increasingly difficult to see. An AI Mode button is appearing directly....
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Google Is Winning the War Against SEO Scrapers—and Your Ranking Tools May Be Showing the Wrong Data
Google's campaign against automated access to its search results appears to be creating a new problem for the SEO industry: some of the dashboards used to diagnose ranking changes....
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