Google Search, SEO & AI
News, research, updates and analysis about Google Search, AI Overviews, AI Mode, ranking systems, indexing and the evolution of search.
Google AI Answers Often Cite The Same Sources
Some early tests suggest Google AI answers may rely on a small set of recurring sources compared to traditional search results. An interesting pattern for SEO a...
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When Google AI Answers Tend To Cite Google Properties
Some patterns suggest Google AI answers may cite Google properties more often for certain types of queries, particularly informational searches about Google too...
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Google AI Answers May Be Citing Google Itself More Often
A study suggests that a noticeable portion of sources cited in Google AI answers may link back to Google properties instead of external websites, raising new qu...
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Study Claims Google AI Overviews May Be Causing Massive Traffic Drops For Tech Sites
A study suggests some technology websites may have lost up to 97% of their Google traffic after the expansion of AI Overviews. A new analysis is raising concer...
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Andalusia Challenges Google Images Algorithm To Show More Diversity Of Women
A campaign from Andalusia aims to challenge Google Images and highlight how search algorithms may represent women in limited ways. A campaign from Andalusia is...
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Google’s John Mueller: llms.txt Not Used By Mainstream Search Engines Or AI Systems
Google’s John Mueller said that llms.txt files currently appear to function only as a random text file and are not used by mainstream search engines or AI...
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Google Adds Bulk Assignment Of Calendars To Meet Hardware
Google has introduced a new option allowing administrators to assign or unassign Google Calendars to Meet hardware devices in bulk using CSV uploads. Google ha...
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Google AI Overviews May Not Show Ads For Sensitive Queries
Google documentation suggests ads may not appear inside AI Overviews for certain sensitive verticals such as adult or gambling, potentially changing how some se...
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Why Ranking #1 in Google Doesn’t Guarantee Visibility in AI Answers
Many SEOs are noticing that ranking well in Google does not always translate into visibility inside AI-generated answers. Another pattern that many SEOs have s...
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Google’s John Mueller Says Most Sites Do Not Need to Disavow Links
Google’s John Mueller reiterated that most websites do not need to use the disavow tool, though it may still be useful in specific situations involving la...
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Study Finds Google AI Max Increases Revenue But Also Raises CPA
A new study analyzing more than 250 campaigns suggests Google AI Max may increase revenue but often comes with higher acquisition costs highlighting the tradeof...
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