Google Search, SEO & AI
News, research, updates and analysis about Google Search, AI Overviews, AI Mode, ranking systems, indexing and the evolution of search.
Google Updates Spam Policies To Target “Back Button Hijacking” – Early Signals On UX Control
Google has announced a new spam policy targeting “back button hijacking,” with enforcement starting June 2026. Early signals suggest a broader shift...
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Google Testing Blue Links in AI Overviews for Citations
Early signals show Google testing blue-colored links inside AI Overviews for citations, potentially increasing visibility and click behavior. Google appears to...
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Google March Core Update Overlaps With Spam Update Creating Harder-To-Read Signals
Google’s March core update overlaps with a spam update making ranking signals more difficult to interpret during rollout Google’s March 2026 core u...
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Google March 2026 Core Update Overlaps With Spam Update Creating Mixed Signals
Google’s March 2026 core update overlaps with a spam update making ranking signals harder to interpret during rollout Google’s March 2026 core upda...
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Google March Core Update Shows Early Volatility As AI Layers Complicate SEO Signals
Google’s March 2026 core update is rolling out with mixed signals impressions clicks and rankings no longer move together possibly due to AI search layers...
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Google March 2026 Spam Update Rolling Out – Early Signals Worth Watching
Google has started rolling out the March 2026 spam update globally. Early signals are limited, but some volatility may emerge in the coming days. Google has be...
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Google Maps Moves Toward Conversational Search With “Ask Maps” Features
Google Maps is introducing conversational search features, potentially shifting local visibility from rankings toward AI understanding of intent....
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Google Expands AI Overviews Into Google Drive Results
Google is bringing AI Overviews into Drive search, suggesting a shift from file retrieval toward AI-generated answers across personal data. Google appears to b...
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Google Maps “Ask Maps” Feature May Change Local Search Behavior
Google Maps is introducing conversational queries, allowing users to ask complex questions. This could shift local SEO from ranking listings to describing servi...
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Google Bringing AI Overviews to Drive – Expanding Search Beyond the Web
Google is introducing AI Overviews in Drive, suggesting that AI systems may increasingly summarize documents rather than simply retrieve files. There are growi...
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Google Maps “Ask Maps” May Be Turning Local Search Into Conversations
Google’s new Gemini-powered “Ask Maps” feature allows users to ask complex questions about places. The change could gradually reshape how loca...
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