Google Search, SEO & AI
News, research, updates and analysis about Google Search, AI Overviews, AI Mode, ranking systems, indexing and the evolution of search.
Google’s AI Search Problem Is Bigger Than Rankings: Publishers Are Fighting for Control of Their Content
Two apparently separate Google Search stories are converging on the same question: who gets to create value from web content, and under what rules? In one, a federal judge is scrut...
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Google Confirms AI Overviews Can Automatically Expand — Organic Results Are Being Pushed Further Down
Google has confirmed that AI Overviews can now expand automatically for some searches, turning what might initially look like a familiar results page into a much larger AI-led expe...
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Google Search Appears to Have an Indexing Problem — While Its Status Dashboard Says “No Incidents”
Google Search Appears to Have an Indexing Problem — While Its Status Dashboard Says “No Incidents” Google Search appears to be experiencing an indexing or serving problem affecting...
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Can an LLM Recognize a Small Publisher Before Google Fully Trusts It?
Can an LLM Recognize a Small Publisher Before Google Fully Trusts It? Traditional SEO has trained publishers to think of visibility as something earned gradually. A new domain is c...
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Indexed but Invisible: Why Google Pages Can Stop Getting Impressions
A page being indexed by Google does not mean it will consistently appear in search results. That distinction is creating confusion for site owners who see URLs marked as indexed in...
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Google’s AI Answers Are Reopening an Old Question: Who Actually Creates the Value?
One of the most important questions in artificial intelligence is not whether machines can produce convincing answers. It is who creates the underlying value that makes those answe...
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Google Is Showing Fewer PDFs in Search. Is the Web Becoming the Preferred Format?
Something appears to be changing in the way PDF documents surface in Google Search. SEO observers have reported declines in the visibility of PDFs across search results, prompting....
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Google’s New /goto Redirects Could Change How We Measure Search Traffic
Google is changing a small piece of Search infrastructure that could have outsized consequences for the companies that measure it. The company has confirmed that it is rolling out....
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Google’s AI Overviews and Spam Updates Are Rewriting the Value of Search Traffic
Google Search is undergoing a structural change that reaches far beyond another algorithm update. The combination of AI-generated answers at the top of results and increasingly agg...
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Google’s AI Search Is Creating a New SEO Problem: Being Indexed Doesn’t Mean Being Visible
For most of SEO’s history, the path from publication to visibility could be understood as a relatively simple sequence. Google discovers a page, indexes it, evaluates it against a....
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Google’s August Spam Update Is Over, but Search Rankings Are Still Moving
Google’s August 2026 spam update officially ended on August 21, but the search results have not exactly returned to normal. Ranking trackers and SEO community reports are still sho...
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