Google Search, SEO & AI
News, research, updates and analysis about Google Search, AI Overviews, AI Mode, ranking systems, indexing and the evolution of search.
Google Preferred Sources Could Change How Publishers Think About Search Visibility
For years, publishers have treated brand recognition and Google visibility as related but fundamentally separate problems. SEO helped a page earn exposure in search; brand building...
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Google’s August 2026 Spam Update Is Over. Now Comes the Hard Part: Understanding What Changed
Google’s August 2026 spam update is finished. The rollout began on August 18 and was marked complete on August 21 after roughly two days and 16 hours, making it a relatively short....
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From Generic SEO Term to Recognized Entity: What Changed in Google in 20 Days?
On August 7, 2026, we ran a simple Google search for “Net Content SEO.” The result was not particularly encouraging, but that was precisely why we s...
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Google Is Adding More Links to AI Mode. That Matters More Than It Looks
Google is putting more links inside AI Mode, and the change is easy to dismiss as a small interface update. It is not. For publishers, marketers and anyone trying to understand how...
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Google’s AI Search Shift Is Rewriting the Value of Web Traffic
For years, digital publishers and online businesses treated Google traffic as one of the web’s most valuable currencies. Rank well, earn the click and turn that visit into advertis...
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Google’s August 2026 Spam Update Is Over. Now Comes the Interesting Part
Google’s August 2026 spam update has finished rolling out. According to Google’s Search Status Dashboard, the update started on August 18 and compl...
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Google Search Console Isn't Just for Websites Anymore
For most of its life, Search Console has been about websites: pages, queries, impressions and clicks. That's no longer entirely true. Google's new Platform pr...
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Googlebot Is Getting Stricter About JSON-LD
Google has changed how Googlebot extracts JSON-LD from webpages, applying a single pass of HTML unescaping and requiring structured data to follow standard JSON...
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Google AI Search Confirms Something Important About Query Fan-Out
AI Search Is Not Necessarily Answering the Query You Typed A search query used to look relatively simple. You typed a question. Google searched for re...
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Why Did Google AI Overview Choose a Product Page Instead of the Most Complete Article?
A real-world case study exploring why Google AI Overview cited a product page about Bucchero instead of a more comprehensive article. What this may reveal about...
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Google Search Console Starts Showing X Insights for Some Users
Google appears to be rolling out a new version of Search Console Insights that includes data from several social platforms. During our testing, we found suppor...
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