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Google Expands UCP Beyond AI Checkout: Agents Can Now Hand the Cart Back to the Merchant’s Website
Google is expanding the Universal Commerce Protocol integration hub in Merchant Center beyond native checkout. Merchants using the hub for UCP-powered commerce can now enable capab...
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Google Turns YouTube Ads Into Conversational Product-Discovery Agents
Google is turning some YouTube ads into interactive product-research environments. The company is inviting eligible U.S. retailers into a beta that embeds Business Agent directly i...
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Google Makes AI Shopping Visibility Measurable: Merchant Center Now Reports Share of Voice Across AI Mode and AI Overviews
Google has turned a difficult AI-search measurement problem into a first-party Merchant Center report. AI performance insights are now generally available to eligible merchants in....
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From Sardinia to the US: Tottubella.com Is Becoming Our Real-World SEO and Content Experiment
Some SEO experiments begin with a spreadsheet, a test domain and a narrowly defined hypothesis. Tottubella.com began differently: with Sardinia itself. We wanted to build a useful....
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A Generic JavaScript Error Can Make Google Cluster Unrelated Domains—and Remove the Real Pages From Search
A temporary JavaScript failure can create a much stranger Google Search problem than a broken page. In a case discussed publicly this week, a site owner found Google selecting an a...
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Google Is Bringing AI-Generated Topic Overviews to Discover—Starting With Video
Google is testing a new way to turn a single Discover item into a broader AI-assisted exploration of a topic. The experiment, called “Dive deeper,” starts with video content and op...
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Google Says Search Profiles Are Expanding—and Confirms They Can Feed Knowledge Panels
Google Search Profiles are preparing to move beyond their initial U.S. launch, while Google is also clarifying how the new profile system interacts with one of Search's most import...
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Google Web Guide Is Suddenly Appearing at the Top of the SERP—Is Something Changing?
Google's experimental Web Guide may be moving into a much more prominent position in the search results. On September 18, SEO consultant Glenn Gabe reported that Web Guide was appe...
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Google Ads Opens Commerce Audience Sharing Between Retailers and Brand Partners
Google Ads has published new documentation for Commerce Audience Sharing, a framework that lets retailers and marketplaces share selected first-party audience segments with adverti...
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Google Adds a New Structured Requirement for Adult Ecommerce Products
Google has made its requirements for adult-oriented ecommerce products much more explicit. Its Search Central guidance now tells merchants optimizing for Google Shopping features t...
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Google Quietly Opens Product Review Uploads Through the Merchant Center API
Google has quietly removed a significant automation limitation from Merchant Center: merchants can now upload and manage product reviews through the Merchant API. Until this docume...
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