Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Google’s Sponsored Results Label Is Sometimes Misaligned—and It Looks Like a SERP Bug
A small visual inconsistency in Google's Search results is drawing attention because it affects one of the most important pieces of disclosure on the page: the heading that tells u...
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Google Ads Can Now Separate Loyalty-Program Members in Performance Reports
Google Ads is making loyalty customers easier to isolate inside campaign reporting, giving ecommerce advertisers a clearer view of how their existing membership base performs compa...
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Google Ads Can Now Separate Loyalty-Program Members in Performance Reports
Google Ads is making loyalty customers easier to isolate inside campaign reporting, giving ecommerce advertisers a clearer view of how their existing membership base performs compa...
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Google Shopping Ads Are Testing Live Countdown Labels for Expiring Deals
Google is experimenting with a new way to make urgency visible directly inside Shopping ads: a live countdown telling shoppers how long an offer has left. A Shopping result spotted...
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A Viral AI Photo Trend Sent ChatGPT Search Demand Up 700% in India
A viral AI photo aesthetic can turn into a product-discovery event almost overnight. In India, a wave of 1980s Bollywood-inspired portraits generated with ChatGPT has coincided wit...
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Google Says “Expand or Create a New Page?” Has No Universal SEO Answer
One of the most common content-architecture questions in SEO sounds as if it should have a definitive answer: when an existing page needs more depth but one part of the topic could...
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Fixing a Rejected Google Ads Location Asset May Require Editing—and Relinking—the Business Profile
A rejected Google Ads location asset can look like an Ads problem even when the field that needs fixing lives somewhere else. Google's newly clarified policy documentation makes th...
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97% of Google’s People Also Ask Answers May Now Be AI Overviews
Google's People Also Ask feature may be undergoing a much deeper transformation than a normal SERP redesign. According to new third-party tracking, the expandable questions that ha...
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Google Merchant Center Now Recommends Product Terms and Attributes Specifically for AI Search Visibility
Google is giving ecommerce teams something they have rarely had for generative search: direct, product-level clues about what shoppers are asking AI systems and which information m...
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Google’s New EU Search Layout Puts Comparison Engines Above Local Businesses—and Removes Real-Time Prices
Google is changing the visual hierarchy of European search results in one of the clearest examples yet of regulation directly reshaping the search interface. Under a new Digital Ma...
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AI Search Removes Up to 60% of Uncertainty Language—While Keeping the Confident Tone
Adding web search to an AI answer can make the response sound less uncertain without making its language proportionally more confident in an absolute sense. That subtle shift matte...
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