Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
ChatGPT Turned 189 Prompts Into 1,797 Hidden Searches—and Exact Quotable Phrases Appeared at the End of the Funnel
A user asks ChatGPT one question. Behind that apparently simple interaction, the system may conduct a sequence of searches the user never sees. A new dataset gives marketers an unu...
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Google Has a Full-Web Search API—but Only Approved Partners Can Access It
Google has publicly documented an API that does something developers have long wanted from the company: perform a full-web Google search programmatically and return the results in....
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Google Analytics Finally Lets Marketers Build a Single Custom Dashboard Without Leaving GA
Google Analytics has added something marketers have wanted from GA4 since its early days: a native, flexible dashboard that can bring the KPIs and reports that matter into one cust...
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AI Mode Is Teaching People to Search Differently—and Long Queries Are Taking Over Conversions
The language of paid search is getting longer. An updated Google Ads analysis from Jason Tabeling shows a sharp migration away from one- and two-word search terms and toward more s...
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Google Says Low-Value Programmatic SEO Can Damage Trust Across the Entire Site—and Recovery May Take Months
Programmatic SEO can turn a useful data model into thousands of indexable pages with remarkable speed. Google's John Mueller is warning that the same scalability can become a serio...
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Search Console Lost Part of Its June Indexing History—and Google Says the Missing Data Won’t Be Backfilled
Google Search Console has lost a substantial section of historical June 2026 data from its Page indexing report, and Google's current explanation is unusually definitive about one....
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Google Ads Can Now Turn a Plain-English Prompt Into a Live Performance Dashboard
Google Ads is beginning to put Gemini directly between advertisers and their performance data. Some accounts are now showing the AI-powered Dashboards Google previewed earlier this...
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Google Shopping Ads Are Adding Weekly Sales Counts as Social Proof
Google is showing a new kind of social proof inside some Shopping ads: a recent sales count telling shoppers how many units of a product were sold during the previous week. The for...
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While AI Overviews Cut Organic Clicks, Shopping Ads May Be Getting Fewer—but Better—Impressions
Google Shopping ads appear to be experiencing the mirror image of one of the most discussed trends in organic search: impressions are falling while click-through rates are rising.....
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Apple Confirms You Can Restrict Its AI Crawler Without Sending a Search-Ranking Signal
Apple has drawn a clearer technical line between traditional web search and the controls publishers can use to restrict their content from training the company's generative AI mode...
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Google Now Documents Which Search Features—and Visibility Opportunities—Change by Region
Google has published a new Search Central reference that makes an increasingly important fact about modern search explicit: the opportunities available on a results page can change...
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