ChatGPT Search & AI Citations
News, experiments and research about ChatGPT, OpenAI search, AI citations, web discovery and how brands and publishers appear in AI-generated answers.
One ChatGPT Conversation Can Now Search Across Personal and Business Accounts—Making Connected Data Part of the Answer Layer
ChatGPT can now connect more than one account from the same external service, allowing personal and business information to participate in a single conversation without forcing the...
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ChatGPT Enters Word for Free: AI Research, Rewriting and Publishing Now Happen Inside the Document
ChatGPT has moved directly into Microsoft Word, turning one of the world's most familiar document editors into another native surface for OpenAI's assistant. According to OpenAI's....
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ChatGPT Ads Are Becoming Conversations: Sponsored Agents Could Turn AI Search Advertising Into an Interactive Layer
OpenAI is turning the advertisement inside ChatGPT into something users can talk to. The company said on September 16 that it has begun testing “Sponsored Agents,” conversational e...
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Sam Altman Says the World Is Right to Fear AI — but Asks the Public to Trust OpenAI
Sam Altman is making an unusually direct argument about the tension at the heart of the artificial intelligence industry: the technology is becoming powerful enough to justify publ...
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OpenAI Will Explain When Brands Should Buy ChatGPT Ads—and When They Should Earn Visibility Through GEO Instead
OpenAI is about to put paid and organic ChatGPT visibility into the same marketing conversation.On September 22, Abhilash Edathil, Head of SMB Monetization at OpenAI, will join two...
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ChatGPT Ads Know the Conversation—but Advertisers Don’t: Context Hints Replace Keywords Without Revealing the Prompts That Triggered the Ad
ChatGPT Ads create an unusual advertising asymmetry: OpenAI can use the meaning of a conversation to decide whether an ad is relevant, but the advertiser does not get to see the co...
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OpenAI Is Building Vertical Search Indexes for ChatGPT—And Financial Citations Will Come From Licensed Data, Not Just the Open Web
OpenAI is moving part of ChatGPT’s retrieval stack away from the open web and into a controlled, licensed data environment built for financial professionals. The company’s new Chat...
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OpenAI’s Next ChatGPT Ad May Keep the Click Inside ChatGPT—and Turn It Into a Brand Conversation
OpenAI is testing a ChatGPT ad format that changes what an advertising click is supposed to do. Instead of immediately opening an advertiser’s website, the click can launch a brand...
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Two New ChatGPT Citations Disappeared After One Week—While the Same Perplexity Citation Survived 15 Straight Tests
Two pages that earned their first ChatGPT citations disappeared from the same measurement panel just one week later, while a separate Perplexity citation survived its fifteenth con...
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Amazon DSP Is Becoming a New Gateway Into ChatGPT Ads
Amazon is becoming a new buying route into ChatGPT’s emerging advertising business. A pilot between Amazon Ads and OpenAI allows selected U.S. advertisers to extend campaigns from....
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ChatGPT Retrieved 63% of Expert-Selected Clinical Studies—Gemini Found Just 17%
Ask three leading AI assistants the same evidence-based medical question and the studies they retrieve can differ dramatically. A new preprint comparing ChatGPT GPT-5.5, Claude Son...
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