AI & Search
How AI changes search, ranking, and visibility.
AI Search Is Cutting Publisher Clicks. Now We Have Experimental Evidence
For most of the past year, the discussion around AI search and publisher traffic has relied on observational data. Publishers see fewer clicks, AI answers becom...
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Reddit Spam for AEO Is Becoming a Real Experiment
The growing importance of Reddit in AI-generated answers was always going to create a second-order effect: people would eventually start trying to manipulate it...
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The New AI Search Funnel: Retrieved, Cited, Mentioned or Remembered?
AI Search Visibility Is More Than Getting a Citation A citation looks like success. But it may represent only one form of AI visibility. Recent resea...
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If LLMs Replace Traffic to the Web, Who Will Fund the Sources They Need Tomorrow?
AI search is becoming remarkably good at removing the need to visit a website. Ask a question and, increasingly, the answer is already there. Google can summar...
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The Next SEO Battle Won't Be About Rankings
We optimized title tags, refined headings, earned backlinks, improved page speed and watched our positions in search results. That approach is still important,...
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AI Search Doesn't Just Read Your Website Anymore
For years, SEO has revolved around a fairly simple idea: build a great website. Publish useful content, improve your technical SEO, earn quality backlinks, and...
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For Years The Answer Was "Publish More." Is That Still True?
For Years The Answer Was "Publish More." Is That Still True? There was a time when almost every SEO conversation ended the same way. Need more traffic? Publish...
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Stop Asking How to Rank in AI. Start Asking How to Become a Source
It doesn't matter whether the discussion starts on X, LinkedIn or in the comments under an SEO article. Sooner or later, someone asks exactly the same question....
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Why SEO Is Solving Yesterday's Problems
The Next SEO Battle Isn't Google. It's Trust. For years the SEO industry has optimized websites for search engines. Today a new challenge is emerging: becoming...
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What Happens When Visibility Depends Less on Keywords — and More on Whether AI Can Reuse Your Information?
Traditional SEO optimized keywords and rankings. GEO and AI visibility may increasingly depend on whether systems can confidently understand and reuse your info...
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Traditional SEO Optimized Pages. AI Visibility May Optimize Understanding.
Traditional SEO focused on rankings and pages. AI visibility and GEO may increasingly reward structure, clarity, entities, and contextual understanding....
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