AI & Search
How AI changes search, ranking, and visibility.
AI Search Blocks 99.78% of Traditional SEO Spam—but LLM-Specific Manipulation Doubled the Success Rate
AI search systems appear remarkably resistant to many of the black-hat SEO techniques that have polluted conventional search for years. A new security study accepted at The ACM Web...
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Apple Confirms You Can Restrict Its AI Crawler Without Sending a Search-Ranking Signal
Apple has drawn a clearer technical line between traditional web search and the controls publishers can use to restrict their content from training the company's generative AI mode...
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OpenAI’s New API Lets Anyone Build Long-Running AI Search Agents With Web Retrieval and Subagents
OpenAI is making the infrastructure behind its long-running agents available to developers. The new Agents API, now in public beta, packages the agent harness and cloud infrastruct...
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Restructuring Content Lifted AI Citation Rates 17.3% Across Six Generative Engines
What if improving visibility in AI search required changing less of what an article says and more of how it is built? A new research preprint argues that document architecture, inf...
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A New GEO Defense Cut AI Search Manipulation Success From 50% to 6%
Generative Engine Optimization is creating a security problem alongside a marketing opportunity. If publishers can rewrite pages to make them more likely to be retrieved, cited or....
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Siri Handles 2.5 Billion Requests a Day—the AI Search Market Is Bigger Than Chatbots
The AI search market is easy to picture as a collection of chatbot windows: a user opens ChatGPT, Gemini or Perplexity, types a question and receives a synthesized answer. Apple ha...
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Uberall’s 120K-Mention Study Says Complete Location Data Is an AI Visibility Gatekeeper
Local SEO has always depended on mundane data: the right address, accurate opening hours, categories, photos, reviews and enough information to distinguish one location from anothe...
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AI Search May Value Accessible Trade Media More Than Prestigious Tier-1 Coverage
For decades, public-relations teams have treated media prestige as a hierarchy. A national newspaper or global financial title sits at the top, while a specialist trade publication...
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Semrush Tested Nine AI Search Engines—and Found Product Data Errors Across Several of Them
AI search engines are increasingly being used for tasks that look less like casual question answering and more like purchasing research: compare products, filter options by budget,...
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AI Overviews Cover 57% of Manufacturing Search—but AI Referrals Are Still Just 0.48%
Manufacturing search is already saturated with AI-generated answers, but that does not mean factories, industrial suppliers and B2B brands are suddenly receiving meaningful volumes...
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AI Overviews Appear on 14% or 52% of Searches—Both Numbers Can Be Correct
How often does Google show an AI Overview? Depending on the study you read, a defensible answer can be roughly 14% of searches—or more than half.That spread looks like a contradict...
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