AI & Search
How AI changes search, ranking, and visibility.
Stay ahead of SEO & AI Search.
Follow the topics that matter to you. Get relevant new articles by email every 8 hours.
Create Free Alerts Free to join · Choose your topics · Unsubscribe anytime
AI Citations Are Becoming the New Backlinks — But We Still Don’t Know How to Measure Them
AI Citations Are Becoming the New Backlinks — But We Still Don’t Know How to Measure Them For two decades, backlinks gave SEO teams a relatively understandable signal of online aut...
Read more →
AI Search Has a Measurement Problem: Traffic Alone Can’t Tell You If You’re Visible
Search marketing has spent decades training us to look for the click. A page appears in Google, a user clicks it, analytics records the visit and, if everything works, that session...
Read more →
Some Websites May Not Need a Separate GEO Strategy
Google's John Mueller has pushed back on the idea that every website suddenly needs a separate GEO strategy just because AI search is growing. His argument is...
Read more →
AI Shopping Is Growing Fast. Organic Search Still Sends More Traffic.
AI shopping is growing quickly, but it hasn't replaced traditional search. Shopify's Q2 2026 commerce data shows AI-referred sessions increased 197% year over...
Read more →
AI Crawlers Are Not Reading the Same Web
When we talk about AI systems “reading the web,” it is easy to imagine ChatGPT, Claude, Perplexity and other systems exploring roughly the same info...
Read more →
Researchers Are Already Building Detectors for GEO-Optimized Content
GEO is still a young discipline, but something interesting is already happening: researchers are trying to detect it. A new paper called GEO-Flag: Detecting an...
Read more →
AI Search Is Cutting Publisher Clicks. Now We Have Experimental Evidence
For most of the past year, the discussion around AI search and publisher traffic has relied on observational data. Publishers see fewer clicks, AI answers becom...
Read more →
Reddit Spam for AEO Is Becoming a Real Experiment
The growing importance of Reddit in AI-generated answers was always going to create a second-order effect: people would eventually start trying to manipulate it...
Read more →
The New AI Search Funnel: Retrieved, Cited, Mentioned or Remembered?
AI Search Visibility Is More Than Getting a Citation A citation looks like success. But it may represent only one form of AI visibility. Recent resea...
Read more →
If LLMs Replace Traffic to the Web, Who Will Fund the Sources They Need Tomorrow?
AI search is becoming remarkably good at removing the need to visit a website. Ask a question and, increasingly, the answer is already there. Google can summar...
Read more →
The Next SEO Battle Won't Be About Rankings
We optimized title tags, refined headings, earned backlinks, improved page speed and watched our positions in search results. That approach is still important,...
Read more →