AI & Search
How AI changes search, ranking, and visibility.
Stay ahead of SEO & AI Search.
Follow the topics that matter to you. Get relevant new articles by email every 8 hours.
Create Free Alerts Free to join · Choose your topics · Unsubscribe anytime
Early Signals: Search Is Shifting From Finding Answers To Being Selected By AI
We are seeing more early signals that search behavior is shifting away from traditional “finding answers” and toward a model where AI systems are se...
Read more →
AI Search May Be Moving Toward Entity Understanding Rather Than Page Ranking
AI-driven search systems increasingly focus on entities, relationships and knowledge graphs rather than simply ranking web pages. One of the recurring discussi...
Read more →
SEO in the AI Era: Visibility May Depend More on Understanding Than Ranking
As AI-driven search evolves, visibility online may depend less on ranking pages and more on whether models understand entities, services and intent. Over the p...
Read more →
OpenAI Acquires Promptfoo: Early Signals For AI Safety And Search
OpenAI has reportedly acquired Promptfoo, a tool used to test AI prompts and agents. Early signals suggest safety testing may become more central as AI systems...
Read more →
Are AI Overviews Reducing Organic Clicks?
Some early reports suggest that when AI Overviews appear in Google search results, users may interact differently with the organic links below. Some SEOs have...
Read more →
Could AI Citations Become The New Backlinks?
Some websites appear repeatedly in AI-generated answers, leading some SEOs to compare these citations with the role backlinks played in traditional search. As...
Read more →
Are AI Overviews Changing How Users Click Search Results?
AI Overviews are appearing more often in Google results, and some SEOs are starting to observe changes in how users interact with the links below. AI Overviews...
Read more →
AI Overviews Are Changing How People Click Search Results
As AI Overviews appear more frequently in Google search results, some SEOs are starting to question how this might affect organic click behavior. As AI Overvie...
Read more →
AI Overviews Are Expanding Fast Across Search Results
New research shows that Google AI Overviews are appearing much more frequently across search results, raising new questions about traffic, citations and visibil...
Read more →
AI Overviews May Remove Ads From Sensitive Queries
Google documentation suggests that ads may not appear in AI Overviews for sensitive verticals such as adult or gambling. Some SEOs are starting to notice this p...
Read more →
Why AI Citations Might Become the New Backlinks
Many SEOs are starting to notice the same pattern in AI-generated answers: the same websites keep appearing as sources. Some in the industry are beginning to co...
Read more →