Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Google AI Overviews May Not Show Ads For Sensitive Queries
Google documentation suggests ads may not appear inside AI Overviews for certain sensitive verticals such as adult or gambling, potentially changing how some se...
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AI Overviews Are Expanding Fast Across Search Results
New research shows that Google AI Overviews are appearing much more frequently across search results, raising new questions about traffic, citations and visibil...
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AI Overviews May Remove Ads From Sensitive Queries
Google documentation suggests that ads may not appear in AI Overviews for sensitive verticals such as adult or gambling. Some SEOs are starting to notice this p...
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Why AI Citations Might Become the New Backlinks
Many SEOs are starting to notice the same pattern in AI-generated answers: the same websites keep appearing as sources. Some in the industry are beginning to co...
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Why Reddit Appears So Often in AI Answers
Many AI answers frequently cite Reddit threads. SEOs are starting to notice a pattern and trying to understand why it happens. One pattern many...
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Why Ranking #1 in Google Doesn’t Guarantee Visibility in AI Answers
Many SEOs are noticing that ranking well in Google does not always translate into visibility inside AI-generated answers. Another pattern that many SEOs have s...
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Why AI Cites the Same Websites: The New Visibility Game in 2026
AI systems like ChatGPT and Gemini often cite the same sources. This is not random. Understanding why helps SEOs build true AI visibility. AI systems like Chat...
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Why LLMs Often Cite Smaller Websites
Large language models often cite smaller websites because their content tends to be clearer, more focused, and easier for AI systems to extract and reference....
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SEO Pulse: AI Overview Citations Diverge From Rankings As Bing Updates AI Search Guidance
New SEO data suggests AI Overview citations are increasingly diverging from traditional rankings while Bing updates guidance around AI search visibility. Some...
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SEO Pulse: Using AI for SEO Without Losing Your Brand Voice
AI can scale SEO workflows, but without a clear brand voice it can also make content sound generic. New guidance highlights how marketers should combine AI effi...
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Google’s John Mueller Says Most Sites Do Not Need to Disavow Links
Google’s John Mueller reiterated that most websites do not need to use the disavow tool, though it may still be useful in specific situations involving la...
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