Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Study Claims Google AI Overviews May Be Causing Massive Traffic Drops For Tech Sites
A study suggests some technology websites may have lost up to 97% of their Google traffic after the expansion of AI Overviews. A new analysis is raising concer...
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Andalusia Challenges Google Images Algorithm To Show More Diversity Of Women
A campaign from Andalusia aims to challenge Google Images and highlight how search algorithms may represent women in limited ways. A campaign from Andalusia is...
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5 Search Engines That Do Not Force AI Answers In Results
As AI summaries appear in more search results, some users are looking for search engines that still show traditional organic listings. AI-generated answers are...
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Google’s John Mueller: llms.txt Not Used By Mainstream Search Engines Or AI Systems
Google’s John Mueller said that llms.txt files currently appear to function only as a random text file and are not used by mainstream search engines or AI...
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Google Adds Bulk Assignment Of Calendars To Meet Hardware
Google has introduced a new option allowing administrators to assign or unassign Google Calendars to Meet hardware devices in bulk using CSV uploads. Google ha...
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OpenAI Acquires Promptfoo: Early Signals For AI Safety And Search
OpenAI has reportedly acquired Promptfoo, a tool used to test AI prompts and agents. Early signals suggest safety testing may become more central as AI systems...
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Are AI Overviews Reducing Organic Clicks?
Some early reports suggest that when AI Overviews appear in Google search results, users may interact differently with the organic links below. Some SEOs have...
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The Debate Around AI Consciousness Is Growing
Recent comments from Anthropic leadership about AI consciousness have sparked discussion about ethics and how AI systems might handle sensitive topics. A new d...
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Could AI Citations Become The New Backlinks?
Some websites appear repeatedly in AI-generated answers, leading some SEOs to compare these citations with the role backlinks played in traditional search. As...
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Are AI Overviews Changing How Users Click Search Results?
AI Overviews are appearing more often in Google results, and some SEOs are starting to observe changes in how users interact with the links below. AI Overviews...
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Doorway Pages: What They Are, Why Google Punishes Them, and How to Avoid Creating Them in 2025
Doorway pages are still one of the most misunderstood SEO violations. Here’s what they are, how Google detects them, and how to build scalable, ethical co...
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