Writing & Communication
Communication, clarity, voice, and narrative skill.
John Mueller Spots an Unexpected llms.txt Problem: Crawlers May Discover the Files Through Third-Party Indexes
Google's John Mueller has pointed out an unexpected wrinkle in the growing debate around llms.txt: some of the crawler activity hitting these files may exist because third-party we...
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Ahrefs Turns Rank Tracker and GSC Notes Into Shared SEO Workspace Data
Ahrefs has made a small but useful collaboration change to Rank Tracker and its Google Search Console charts: user notes are now shared across the workspace. Instead of behaving li...
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Naver Keeps Turning Search Into Vertical Experiences—Three More Search Features Went Live Today
Naver rolled out three Search updates on September 17, 2026 that illustrate how the Korean search engine continues to build specialized experiences around individual types of infor...
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GEO Is Moving Beyond Citations: The New Goal Is to Be Readable, Understood—and Eventually Selected by AI Agents
Generative Engine Optimization is starting to outgrow one of its earliest success metrics: whether an AI system cites a website. A new framework published by Search Engine Land on....
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Why the Newsroom Is Becoming a Digital Laboratory for SEO and AI Discoverability
For digital publishers, search optimization is often treated as a technical layer added after the journalism is finished. A new reflection from The Hype Magazine’s editor-in-chief,...
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PilotDeck Expands AI Visibility Platform to Track Brand Presence Across AI Search
PilotDeck is advancing its AI visibility platform with a broader focus on tracking how brands appear across AI-generated search and discovery experiences. Announced September 16, 2...
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Branded Search May Be Taking Credit for Decisions Already Shaped by YouTube, Reddit and AI Recommendations
A branded Google search can look like the moment a customer chose a company. Increasingly, it may be the moment the customer merely confirmed a choice that had already been shaped....
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A Domain Migration Looked Bad in Traditional SEO Tools—and Almost Catastrophic When Trending Google News Queries Were Measured
A UK publisher’s domain migration looked severe in conventional SEO tools. When the same move was measured against the fast-changing queries that drive Google News and Top Stories....
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Your Brand’s Real Homepage Can Change Without You Touching the Website
A company can leave its homepage untouched for months and still wake up to a materially different first impression on Google. The official website may remain in the number-one orga...
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Product Pages Earned Six Times More B2B AI Citations Than Reddit and YouTube
A B2B AI citation study is challenging one of the most repeated assumptions in generative engine optimization: that brands need to prioritize Reddit, YouTube and community discussi...
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AI Visibility Has Become Important Enough to Get Its Own Major Marketing Conference
AI visibility has spent the past two years moving through the familiar stages of a new marketing discipline: first a curiosity, then a collection of experiments, then a wave of too...
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