Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Stay ahead of SEO & AI Search.
Follow the topics that matter to you. Get relevant new articles by email every 8 hours.
Create Free Alerts Free to join · Choose your topics · Unsubscribe anytime
From Sardinia to the US: Tottubella.com Is Becoming Our Real-World SEO and Content Experiment
Some SEO experiments begin with a spreadsheet, a test domain and a narrowly defined hypothesis. Tottubella.com began differently: with Sardinia itself. We wanted to build a useful....
Read more →
One ChatGPT Conversation Can Now Search Across Personal and Business Accounts—Making Connected Data Part of the Answer Layer
ChatGPT can now connect more than one account from the same external service, allowing personal and business information to participate in a single conversation without forcing the...
Read more →
ChatGPT Enters Word for Free: AI Research, Rewriting and Publishing Now Happen Inside the Document
ChatGPT has moved directly into Microsoft Word, turning one of the world's most familiar document editors into another native surface for OpenAI's assistant. According to OpenAI's....
Read more →
Your AI Policy Could Become a GEO Asset—Answer Engines Need a Citable Source for How Your Brand Uses Data and AI
Companies increasingly publish privacy policies, security documentation and sustainability reports because customers, regulators and partners need authoritative answers about how t...
Read more →
Grok Doubles Down on Voice Search: Its New Transcription Model Handles Multilingual Queries at $0.10 an Hour
SpaceXAI has released Grok Voice Transcribe 2.0, a new speech-to-text model aimed at the messy audio conditions that increasingly sit between users and AI systems: multilingual voi...
Read more →
Cloudflare Can Keep robots.txt Aligned With Its Firewall—but It May Also Replace Per-Bot Control With Three Broad AI Categories
Cloudflare is trying to solve a deceptively common AI-crawler problem: a website's robots.txt says one thing while its actual firewall rules do something else. Bot Preference Sync....
Read more →
AI Content Payments Have Four Different Ranking Events: Crawled, Retrieved, Used or Judged “Significant” by the Platform
The emerging market for paying publishers when AI systems consume their work is not converging on a single unit of value. It is splitting into several. One platform can pay when a....
Read more →
The AI-Search Equivalent of a Quoted Google Search: Test Whether an LLM Can Retrieve Your Exact Content Before Chasing Citations
AI-search teams spend a growing amount of time measuring citations, mentions and visibility, but a page cannot win any of those outcomes if the system cannot retrieve it in the fir...
Read more →
A Generic JavaScript Error Can Make Google Cluster Unrelated Domains—and Remove the Real Pages From Search
A temporary JavaScript failure can create a much stranger Google Search problem than a broken page. In a case discussed publicly this week, a site owner found Google selecting an a...
Read more →
Google Is Bringing AI-Generated Topic Overviews to Discover—Starting With Video
Google is testing a new way to turn a single Discover item into a broader AI-assisted exploration of a topic. The experiment, called “Dive deeper,” starts with video content and op...
Read more →
Anthropic Expands the Compliance API to Claude in Chrome Session Transcripts
Anthropic has expanded the reach of its Compliance API again, this time bringing Claude in Chrome session transcripts into the enterprise governance layer. The change, published in...
Read more →