Artificial Intelligence
Artificial Intelligence concepts, models, systems.
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Fashion Brands Now Have an AI Visibility Score Alongside Traditional Media Value
Fashion has spent years trying to turn attention into a number. Social engagement became measurable, influencer exposure became comparable and Launchmetrics’ Media Impact Value gav...
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A New AI Citation Has Only a One-in-Three Chance of Surviving the Next Week
A first AI citation can feel like a breakthrough. A small longitudinal dataset suggests marketers should treat it more like a provisional observation.AskedAbout tracked the same 12...
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Gutenberg Combines SEO, GEO and Digital PR Into One AI Visibility Service
The emerging market for generative engine optimization is beginning to look less like a standalone SEO specialty and more like a convergence of search, content, reputation and meas...
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Publishers Say AI Answers Aren’t Just Using Their Content — They’re Replacing the Visit
The newest publisher lawsuit against OpenAI and Microsoft is about copyright, but its most consequential argument may be about something broader: what happens when an AI answer bec...
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Before Building Markdown for AI Bots, Check Whether Any AI Bot Actually Requests It
Before a publisher builds and maintains a second Markdown version of an entire website for AI crawlers, there is a simpler technical question worth answering: are the crawlers visi...
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Product Pages Earn Six Times More B2B AI Citations Than Reddit and YouTube
For B2B marketers chasing visibility in AI answers, product pages may deserve considerably more attention than the current obsession with Reddit and YouTube suggests. A new evaluat...
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GPT-6 Astra’s Ad Is Already Sparking a Debate About What Creative Work Should Become
OpenAI’s launch campaign for GPT-6 Astra is doing more than advertising a new model. It is inadvertently staging a debate about what creative work is supposed to look like when an....
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AI Visibility Is More Than a Mention: Lanesra Measures Where, How and Why Brands Appear
AI-search analytics is rapidly moving beyond the simplest question of whether a brand was mentioned. Lanesra, a new platform positioning itself as an analytics layer for AI search,...
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The Biggest Bank Does Not Automatically Become AI’s Favorite Bank
The largest bank in the market is not necessarily the bank an AI assistant will recommend. As consumers increasingly ask conversational systems which savings account, credit card o...
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AI Visibility Is Becoming a Full-Stack Service — SEO, AEO, GEO and PR in One System
AI search optimization is starting to look less like a new branch of SEO and more like a full-stack marketing service. Gutenberg's newly launched AI Visibility offering combines te...
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41% of B2B SaaS Companies Use llms.txt — but Almost Nobody Can Prove It Works
The adoption curve for llms.txt is moving faster than the evidence curve. In a scan of 100 B2B SaaS companies, AI visibility platform Treyci found that 41 had already published an....
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